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May 13, 2019
CRM Featured Articles
Swiftpage Launches Act! Growth Suite
The solution is an all-in-one sales and marketing platform for SMBs.
Folloze Launches Personalization Engine
The Personalization Engine aims to empower B2B companies to engage customers and prospects in deeper, more meaningful ways.
Anxious Customers Prefer Human Customer Service, HBR Research Finds
As companies increasingly defer customers to self-service and automated channels, there's a cohort of customers that may not benefit from this approach—anxious ones. (Featured on SmartCustomerService.com.)
5 Steps to Get the Agent-AI Blend Right
AI needs to be something that agents accept, not something they fear will replace them. (Featured on SmartCustomerService.com.)
The 3 Stages of Personalization
Gartner lays out the keys for personalization to help companies deliver helpful and relevant messages
CRM Across the Wire
ProTexting Goes Global
ProTexting has expanded its business text messaging service to more than 200 countries.
Glassbox Receives Patent for Web Session Recording Technology
Glassbox's patented technology covers both client- and server-side recordings for greater visibility into online activity.
Reputation.com Adds Google Services to Its Suite for Enterprise Reputation Management
Reputation.com has expanded its strategic relationship with Google to boost results for clients online and on site.
Acquia Acquires Mautic to Deliver Open Marketing Cloud
The acquisition brings together open-source content management with open-source marketing automation.
Attribution Launches on the Salesforce AppExchange
Attribution shows marketers which touches are working and which are not and automatically connects lead, opportunity, and campaign information created in Salesforce to Attribution.
OpenText Previews Exstream 16.6, SAP Cloud Platform Integration
Self-service innovations in Exstream help marketers digitally communicate with customers.
Pramata Releases Commercial Relationship Baseline Solution
Commercial Relationship Baseline helps eliminate revenue leakage and drive revenue optimization for B2B companies.
The Next Step
Wake Up and Smell the Data
How the truth became irrelevant, and what we can do about it