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April 17, 2019

CRM Featured Articles

Google and Salesforce Join Forces to Improve Customer Service

Google and Salesforce have been working together since 2017. But while most of their partnerships have been centered on sales and marketing activities, the companies are now doubling down on customer service. (Featured on SmartCustomerService.com.)

Viewpoints

My Tree Trimmer Goes Barefoot

Brand loyalty requires employees who love what they do and the company for which they do it. (Featured on SmartCustomerService.com.)

Insight

First-Time Purchases Can Predict Loyalty

MIT research identifies harbinger products that don't lead to future business

CRM Across the Wire

RollWorks Announces ABM App on Salesforce AppExchange

RollWorks' integration with Salesforce.com allows a bi-directional flow of data between the two platforms.

Freshworks Integrates with WhatsApp Business

The WhatsApp Business API is added to Freshworks Omniroute to bring online support to messaging users.

Formstack Acquires WebMerge

Formstack's acquisition of WebMerge enhances its document creation and automation capabilities.

Infor Launches Cloud Suite CRM

Infor Cloud Suite CRM helps companies manage the full customer lifecycle in one application.

Power Selling Pros Launches PowerChats

Power Selling Pros develops an AI-powered chat service to help home service businesses acquire and close more leads.