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April 15, 2019
CRM Featured Articles
Gartner Says U.S. Pharmaceutical Companies Must Be More Patient-Centric
A Gartner report has ranked the digital performance of 88 U.S. pharmaceutical companies, and 75 percent rank above average.
Gartner Urges Manufacturers to Become Better Marketers
Gartner says B2B manufacturers must improve digital marketing as 62 percent fall below average.
Zoho Announces New Marketing and Commerce Platforms
The marketing platform enables users to execute campaigns across multiple channels while the commerce platform offers businesses an integrated platform for commerce.
RingCentral Announces Google Dialogflow Integration
The integration aims to help users better manage digital customer interactions. (Featured on SmartCustomerService.com.)
Great Support Experiences Are People-Powered
The #1 priority for companies that want to create excellent conversational experiences is to empower not just the consumer but the support agent as well. (Featured on SmartCustomerService.com.)
To Sell Globally, Market Locally
Cross-border commerce requires attention to regional nuances, a new report stresses
CRM Across the Wire
Vidyard Integrates GoVideo with 6 Sales Platforms
Several top sales acceleration platforms now deliver scalable video prospecting capabilities from Vidyard.
Genesys Extends Google Cloud Contact Center AI Integration
Genesys PureEngage, PureConnect, and PureCloud platforms are being integrated with Google Cloud Contact Center AI. (Featured on SmartCustomerService.com.)
LiveRamp Acquires Consent Management Firm Faktor
With its acquisition of Faktor, LiveRamp expands its suite of privacy offerings.
Liveclicker Releases LiveCoupon for Email Marketing
LiveClicker's LiveCoupon automates promotions based on consumers' previous engagements.
Punchh Launches WiFi Marketing
Punchh WiFi Marketing lets retailers engage walk-in customers via WiFi.
Lotame Launches Data Stream
Data Stream is Lotame's data firehose as a service solution.