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December 11, 2017

CRM Featured Articles

RedPoint Global Releases RedPoint Data Management 8.0

The new tool aims to help organizations harness massive amounts of data from a wide range of customer touch points to create a unified customer profile.

Pegasystems Announces Pega Deployment Manager

The new tool is designed to help companies jump-start their DevOps initiatives.


Mapping the Customer Journey From Effort to Emotion

The digital customer experience is critical to customer engagement and satisfaction, but enterprises are only now starting to map the contours of customer experience and how it will impact global business in the near future.

Safeguarding Sensitive Customer Data in a Hostile World

All companies today need to develop and nurture an internal culture dedicated to protecting sensitive customer data. (Featured on


Required Reading: Unraveling The Digital Helix

To execute successful digital transformations, companies must measure and assess information in new ways.

CRM Across the Wire

SavvyCube 2 E-commerce Analytics Tool Released

The new version brings a number of new analytics and intelligence tools to ecommerce businesses.

Sprinklr Partners with Reddit

Strategic partnership will allow companies to access and manage posts on Reddit directly through Sprinklr's platform.

Hootsuite Expands Partnership with Adobe

New integrations allow businesses to leverage social across their organizations.

Smaato Integrates Oracle Moat for In-App Ad Viewing

Smaato expands in-app advertising viewability measurement with Moat integration.

Cirrus Insight Acquires, Expands Gmail Capabilities

Users now have access to greater document management and real-time attachment tracking.

CallTrackingMetrics Integrates with Shopify

CallTrackingMetrics' integration with Shopify gives merchants visibility into order-related communications.

CallRail Integrates with Facebook Ads

Integration offers marketers visibility into attribution, tying calls, texts, and form completions to Facebook Ads Manager.