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May 17, 2017

CRM Featured Articles

Call Center Fraud Is Up by 113 Percent, a Telecom Security Group Says

According to Pindrop Lab's 2017 Call Center Fraud Report, every fraudulent call represents a loss of roughly $0.58 for the business. (Featured on

Brainshark and Seismic Announce Partnership

The new solution aims to empower salespeople by providing them with a single source for their training, coaching, and collateral needs.


4 Tips for Maximizing Your CRM Investment

An executive at Zephyr Health details how companies in the life sciences industry can drive a higher return on their CRM technology investment, tips that are applicable to companies in any industry.

Considerations When Adopting Speech Analytics

The tendency is to look at speech analytics as a quick fix, but it should be part of a larger process that takes time and effort to perfect. (Featured on

Case Studies

Vodafone Sharpens Supply Chain Management with Celonis

Thanks to the vendor's Big Data process mining analytics, the telecom giant's business operations get more transparent, and leaner

CRM Across the Wire

Lotame Partners with Survata to Create Segment Validation

The partnership allows users to generate and activate customized research data around their marketing efforts and audience segments.

Evergage Adds Firmographic Data to B2B Detect

With the enhanced version of Evergage B2B Detect, companies can now drive personalized experiences based on a deeper understanding of visitors at the account level.

SugarCRM Launches Sugar 7.9

Sugar 7.9 features a redesigned quotes module and added features for improved reporting and sharing of information.

Hootsuite Launches Hootsuite Impact and Hootsuite Value Realization

Hootsuite Impact and Value Realization Services will help companies measure and maximize their social media efforts.

PandaDoc Partners with Zoho CRM

PandaDoc's document automation platform with e-signature is now available on Zoho Marketplace and from within Zoho CRM.

Surefire Local Launches Cloud Marketing Platform for Local Businesses

Surefire Local Marketing Cloud is a marketing automation system for local business owners who want a comprehensive overview of their digital marketing presence.

Call Loop Integrates with HubSpot

Text message marketing integration helps HubSpot users automatically build SMS marketing lists, capture email leads from text messages, and grow sales with texts.