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April 03, 2017

CRM Featured Articles

NICE Enhances Its Robotic Process Automation Software for the Enterprise

The technology has been updated with management, security, and connectivity capabilities to 'raise the bar' for scale. (Featured on

BrandMaker Launches Customer Engagement Cloud

The solution aims to transform marketers' communications with prospects through personalized content.

Affinity Solutions Launches its Purchase-Driven Marketing Cloud

The software suite draws on credit and debit card transaction data to inform customer interactions.

Magazine Features

The 2017 CRM Service Leaders

Our 14th annual recognition of innovation and success in customer service


4 Keys to Strong Consumer Identity Management

Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.

Smarter Service Makes Happier Customers

Artificial intelligence can better equip agents, supervisors, and field service technicians to provide better service. (Featured on

Front Office

Cost Considerations Become a Top Concern

As products largely become commoditized and differentiation is harder to come by, cost clearly is setting some vendors apart in 2017.

CRM Across the Wire

ServiceTitan Partners with VitalStorm for Online Ad Campaign Tracking

Integrating VitalStorm Metrics with ServiceTitan allows home service business owners to experience end-to-end Internet ad campaign tracking and visibility.

Taboola Partners with LiveIntent

The partnership will let marketers leverage Taboola's content recommendations and native units to reach audiences on LiveIntent's email marketing platform.

Pinterest Launches Promoted App Pins

Pinterest Promoted App Pins have been shown to increase app visitors and downloads for advertisers.

Vonage Launches Nexmo API Extension for Zoho CRM

With this integration, the cloud-based communications provider lets users reach customers via voice and text messaging through Zoho CRM.

Signal Launches Customer Identity Solution

Signal Customer Identity helps companies connect and leverage identity beyond advertising.

TMMData Partners with ObservePoint to Bring Data Quality to Marketing

The data integration software connects with tag auditing to help users assess and improve campaign performance.

SmartTouch Interactive Upgrades Its CRM/Marketing Automation Platform

Usability enhancements and added functionality come to SmartTouch CRM.