SmartTouch Interactive Upgrades Its CRM/Marketing Automation Platform

SmartTouch Interactive, a single-source provider of interactive agency services and real estate e-marketing solutions for home builders, has enhanced its lead nurturing CRM platform.

The SmartTouch CRM is designed to help sales and marketing teams effectively generate and nurture leads. Users can deploy automated marketing campaigns for tracking and lead scoring while managing the multitouch sales process and gaining full transparency of leads' activities in rea -time.

The enhancements include the following:

• Improved usability and management of custom fields;
• More robust creation and management of daily actions;
• Better ability to edit campaign images (coming in April);
• Expanded view of email, campaign, and workflow statistics;
• Litmus integration for better insight to how marketing campaigns render on various email platforms;
• Additional WordPress Plugin support;
• Improved opportunities module for better tracking of sales pipeline; and
• New tours report for tracking on-site traffic.

"This release is exciting for us because it builds upon our exceptional CRM and marketing automation platform and provides added functionality for lead nurturing and closing home sales. Sales managers will enjoy improved reporting and insights into sales pipelines and on-site traffic," said Tammy Arishenkoff, senior product manager at SmartTouch Interactive, in a statement.

---

Related Articles

SmartTouch Interactive Adds Features to Lead Nurturing CRM and Real Estate Email Marketing Solution

SmartTouch has streamlined lead management and nurturing for home builders and developers.

SmartTouch Interactive to Release Real Estate CRM and Email Marketing Software

The new version of SmartTouch CRM includes enhanced functionality, an improved user interface, and streamlined processes.