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February 27, 2017

CRM Featured Articles

Brainshark and Highspot Release Sales Enablement Software

The integrated sales enablement solution aims to make sales reps more effective with their conversations.

Freshdesk Launches Marketplace for Customer Support Apps

The Marketplace aims to help businesses customize their help desks with apps they can find "under one roof."


10 Things You Need to Know About Generation Z

They're still kids, but they're quickly becoming the ones who will keep your brand relevant.

Humanizing the Automated Customer Experience

There's a science behind human connection and the emotional aspects of customer interaction, but not all engagements are appropriate for humans versus machines. (Featured on


Required Reading: Cooking Up Marketing’s Secret Sauce

Firms must concoct copy that appeals to the customer's taste buds

Case Studies

Gold Eagle Revs Up Social Media Marketing with SML

The car cleaner company gets a big boost in brand awareness with a word-of-mouth campaign

CRM Across the Wire

HaystackCRM Launches Mobile Tool for SMBs

Haystack's mobile CRM app lets small business owners access contacts, manage catalogs, produce quotes, monitor team performance, and more, all on the go.

Rubicon Project Partners with Metamarkets on Interactive Programmatic Analytics

Integration provides real-time insights into programmatic mobile, video, and desktop advertising inventory.

Touchpoint Dashboard Adds Customer Journey Validation

Validation lets companies receive feedback from customers and use it to create action plans.

Hootsuite Acquires LiftMetrix

Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.

CallTrackingMetrics Adds Tools for Click-to-Message Ad Extensions

CallTrackingMetrics is giving businesses enhanced visibility into Google AdWords' new campaign feature.

Nuance Launches Loop, an AI and Data-Analytics Marketing Platform for Mobile Operators

Nuance Loop helps mobile operators market and monetize personalized pre-paid subscriber services.