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January 30, 2017

CRM Featured Articles

X2Engine Bolsters Its CRM System With Location Tools

Version 6.5 of the open-source X2CRM includes location-based marketing and workflows, improved mobile apps, and added email connectors.

YesPath Adds Account Rooms to its Account Engagement Platform

The AI-powered collaboration tools aim to shorten correspondences between sales professionals and customers.


The Evolution (or Revolution) of the Customer Experience Starts with the Employee

The key to successful customer experience and employee engagement programs now lies in uniting voice of the customer and voice of the employee programs. (Featured on

Need to Break the Discount Cycle? Focus on Customer Loyalty

Here are four keys to inspiring loyalty in the digital, data-driven, omnichannel era.


REQUIRED READING: Harnessing The 12 Powers of a Marketing Leader

Like it or not, marketing leaders must prove their value

Case Studies

iflix Produces Boffo Brand Awareness with RadiumOne

Although competing in a crowded market, the streaming and video services provider was able to significantly increase its subscriber base

CRM Across the Wire

Reimagine Holdings Group Acquires MarketSight

The acquisition brings marketing data analysis and visualization capabilities to Reimagine's portfolio.

Converse.AI Integrates with Intercom

The integration helps companies create conversational chat bots.

TechTarget Updates Priority Engine

The intent-based marketing platform adds Marketo integration and geo-specific targeting, among other enhancements.

Verto Analytics Launches Smart Poll

Smart Poll combines active surveys with passive cross-device consumer behavioral measurement

CallTrackingMetrics Integrates with Bizible

The integration enables marketers to track and measure the performance of inbound calls along with the rest of their channels.