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December 12, 2016

CRM Featured Articles

Gartner Application Strategies Summit, Day One: Companies Must Embrace Digital Ecosystems

Speakers urge enterprise leaders to build technology platforms that are "digital, programmable, and smart."

Magazine Features

New Uses for Marketing Automation

The already effective technology will become even more valuable in the future


The Ideal Customer Journey: Turning Buyers Into 'Loyads'

Delivering CX outcomes is not just about sales and conversions. Loyalty and advocacy are now crucial cycles in the journey.

7 Tips for Efficient Customer Experience Management

Companies aiming to improve individual customer relationships and respond quickly and accurately to customer feedback should consider these following seven steps. (Featured on


Indoor Location Technologies Create CRM Opportunities for Retailers

Analytics are needed to make the data generated useful, ABI Research suggests

CRM Across the Wire

Five9 Named a Premier Partner of Zendesk

Partnership blends Five9's cloud contact center platform with Zendesk Support. (Featured on

Marchex Partners with [24]7

Partnership enables marketers to tie phone calls to digital advertising campaigns.

Celonis Launches Proactive Insights Engine

The Celonis Proactive Insights Engine is a big data analytics process mining platform fueled by artificial intelligence (AI) and machine learning.

Allego Enhances Its Sales Training Programs

Allego 4.0 adds new Flash Drills and Courses features.

Infer Enhances Glance and Releases Predictive Behavior Scoring for Pardot

Infer further opens its partner ecosystem to include's Pardot platform.

Neustar Adds Data Directory to PlatformOne

Data Directory helps companies create more connected customer experiences through partnerships with more data providers.