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December 12, 2016
CRM Featured Articles
Gartner Application Strategies Summit, Day One: Companies Must Embrace Digital Ecosystems
Speakers urge enterprise leaders to build technology platforms that are "digital, programmable, and smart."
New Uses for Marketing Automation
The already effective technology will become even more valuable in the future
The Ideal Customer Journey: Turning Buyers Into 'Loyads'
Delivering CX outcomes is not just about sales and conversions. Loyalty and advocacy are now crucial cycles in the journey.
7 Tips for Efficient Customer Experience Management
Companies aiming to improve individual customer relationships and respond quickly and accurately to customer feedback should consider these following seven steps. (Featured on SmartCustomerService.com.)
Indoor Location Technologies Create CRM Opportunities for Retailers
Analytics are needed to make the data generated useful, ABI Research suggests
CRM Across the Wire
Five9 Named a Premier Partner of Zendesk
Partnership blends Five9's cloud contact center platform with Zendesk Support. (Featured on SmartCustomerService.com.)
Marchex Partners with 7
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Celonis Launches Proactive Insights Engine
The Celonis Proactive Insights Engine is a big data analytics process mining platform fueled by artificial intelligence (AI) and machine learning.
Allego Enhances Its Sales Training Programs
Allego 4.0 adds new Flash Drills and Courses features.
Infer Enhances Glance and Releases Predictive Behavior Scoring for Pardot
Infer further opens its partner ecosystem to include Salesforce.com's Pardot platform.
Neustar Adds Data Directory to PlatformOne
Data Directory helps companies create more connected customer experiences through partnerships with more data providers.