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November 21, 2016

CRM Featured Articles

Episerver Releases Omnichannel Personalization Tools

The products leverage machine learning and Big Data to surface customized content and recommendations.

Lattice Engines Launches a Predictive Application on the Oracle Cloud Marketplace

The solution assists marketers with executing personalized campaigns aimed at their highest-value targets.


Propensity Modeling: How to Predict Your Customer’s Next Move

Knowing what, when, and why your customers are going to buy may seem impossible—unless you use propensity modeling, and use it correctly.

Customer Expectations Demand a Modern Approach to Customer Service

Making customer service effortless means re-examining traditional thinking, existing metrics, and outdated processes. (Featured on

Case Studies

PuzzleSocial Pieces Together Winning Engagement with Tapjoy

Its crossword app sees a rise in revenue and retention using the monetization platform

Customer Experience

With CX, Engaged Employees Mean Everything

A customer-focused culture starts with people who feel good about their work

CRM Across the Wire

Sprinklr Acquires Influencer Identification and Marketing Platform Little Bird

As part of Sprinklr's social media management platform, Little Bird's technology will help companies gain deeper insights into social media users' connections.

Zappix Launches Enhanced Visual IVR for Retail

The new retail-specific Zappix Visual IVR offering enhances retailers' voice IVR. (Featured on

Resonate Integrates with Adobe Audience Manager

The integration between Resonate and Adobe Audience Manager provides access to deep consumer insights on first-party audiences.

ServiceSource and Gainsight Release Outcome360

New strategic partnership combines ServiceSource's global data enablement and implementation services expertise with Gainsight's technology.

Precision Dialogue Launches Marketing Hub

Precision Dialogue's Marketing Hub leverages marketing cloud platforms to create localized, multi-channel messaging in three simple steps.

Verint Acquires OpinionLab

The acquisition of OpinionLab strengthens Verint's voice of the customer and enterprise feedback management solutions portfolio.

Evergage Releases Guardian, a Marketing Monitoring Tool

Evergage Guardian monitors campaign and site data to deliver clear recommendations to marketers.

SDL Launches SDL Marketing Solutions

SDL Marketing Solutions enable companies to adapt, manage, and deliver marketing content to customers around the world.