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August 10, 2016

CRM Featured Articles

Swirl Launches on Oracle's Marketing AppCloud

The Mobile Presence Management and Marketing Platform can use in-store shopper behavioral data to deliver personalized digital content to customers.

AirHelp Promises to Handle Customer Service for Airline Customers

AirHelp is working to eliminate some of the customer service hassle associated with air travel by handling the refund or reimbursement process for customers. (Featured on

Forrester Launches the B2B Tech CX Index

The B2B Tech Index, a follow-up to the B2C CX Index, helps tech companies plot how their customer experiences impact loyalty and retention.

Magazine Features

The 2016 CRM Market Influential Leaders

This year's crop of visionaries includes a trail-blazing retailer, a cloud innovator, a social media maestro, and a trio of hospitality disruptors.


10 Tips for Flawless Data and Application Migration

The complexity of data-migration jobs can result in costly downtime and lost data. Here's how to keep those projects on track.

NPS: Focus on the Result, Not the Terms

Don't assume that all promoters will automatically start spreading positive word of mouth. (Featured on

Reality Check

Great Customer Service Isn’t an Accident

To bring about outstanding service experiences, your employees have to actually be put in a position to deliver them

CRM Across the Wire

OnlyBoth Releases Customer Benchmarking Engine

Customer Benchmarking Engine provides SaaS companies with artificial intelligence-powered comparative insights into customer health and success.

Appy Pie Integrates Salesforce API

Salesforce API is now a part of Appy Pie's new CRM offering.

Rhiza Launches Rhizabot, a Virtual Assistant for Analytics

Rhizabot delivers analytics via a conversational interface for sales and marketing professionals.

NICE Launches Scenario Analyzer

Scenario Analyzer helps enhance customer journey analytics with business intelligence. (Featured on

CustomerCount Adds Text Analytics

CustomerCount is partnering with Keatext to bring text analytics to its customer feedback management platform.

Zeta Acquires Acxiom Impact

Zeta Interactive has acquired Acxiom's Impact email services unit.