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August 08, 2016
CRM Featured Articles
CaliberMind Releases Buyer Intelligence Software for Account-Based Marketers
The technology applies machine learning and human language analysis to outline "psychographic" customer profiles.
Customer.io Releases Actions for Personalized Multichannel Communications
The Actions update allows users to extend tailored messages beyond a customer's email inbox.
Vizury Enhances Mobile Marketing and Commerce with Personalized Messaging [Video Interview]
One of Vizury's key capabilities is the use of personal marketing messages, which the company uses to help marketers ensure that their products are purchased rather than abandoned.
The 2016 CRM Market Rising Stars
Whether you need to uncover customer data hidden in emails and texts or integrate mobile wallets into your marketing campaigns, our seven Rising Stars, and their innovative solutions, have got you covered.
How to Measure Customer Loyalty
A single metric, now matter how useful, can't give you the full picture.
The 7 Deadly Sins of Customer Service
Avoid these seven pitfalls to keep customers from taking their business elsewhere. (Featured on SmartCustomerService.com.)
CRM Across the Wire
Lithium Updates Klout for Twitter Gnip
Lithium delivers more data on influencers for Twitter's Gnip 2.0 with Klout Enrichments.
ConnectLeader Enhances Its Click Dialer Sales Acceleration Tool
Click Dialer's new remote coaching, call recording and gradin,g and international dialing simplify outbound sales calls.
Invoca Unveils New Enterprise Call Intelligence Platform
Invoca Enterprise helps marketers analyze hundreds of data points in real time to automatically shape the customer experience during the call and in future interactions in any channel.
Gimbal Launches Experiences
Gimbal Experiences helps companies create rich mobile customer experiences based on location and proximity
Unmetric Adds Facebook Reach and Impressions Data to Analyze
Unmetric now enables social media analysts to benchmark estimated reach and impressions of competitors' Facebook posts against their own.
Astute Releases Astute Social for Mobile Devices
The Astute Social mobile app enables real-time monitoring and engagement on social media via mobile devices.
The Next Step
Switching CRM Systems: Improve When You Move
A platform change (if you need it) signals a good time to update your processes and mind-set, too