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August 08, 2016

CRM Featured Articles

CaliberMind Releases Buyer Intelligence Software for Account-Based Marketers

The technology applies machine learning and human language analysis to outline "psychographic" customer profiles.

Customer.io Releases Actions for Personalized Multichannel Communications

The Actions update allows users to extend tailored messages beyond a customer's email inbox.

Vizury Enhances Mobile Marketing and Commerce with Personalized Messaging [Video Interview]

One of Vizury's key capabilities is the use of personal marketing messages, which the company uses to help marketers ensure that their products are purchased rather than abandoned.

Magazine Features

The 2016 CRM Market Rising Stars

Whether you need to uncover customer data hidden in emails and texts or integrate mobile wallets into your marketing campaigns, our seven Rising Stars, and their innovative solutions, have got you covered.

Viewpoints

How to Measure Customer Loyalty

A single metric, now matter how useful, can't give you the full picture.

The 7 Deadly Sins of Customer Service

Avoid these seven pitfalls to keep customers from taking their business elsewhere. (Featured on SmartCustomerService.com.)

CRM Across the Wire

Lithium Updates Klout for Twitter Gnip

Lithium delivers more data on influencers for Twitter's Gnip 2.0 with Klout Enrichments.

ConnectLeader Enhances Its Click Dialer Sales Acceleration Tool

Click Dialer's new remote coaching, call recording and gradin,g and international dialing simplify outbound sales calls.

Invoca Unveils New Enterprise Call Intelligence Platform

Invoca Enterprise helps marketers analyze hundreds of data points in real time to automatically shape the customer experience during the call and in future interactions in any channel.

Gimbal Launches Experiences

Gimbal Experiences helps companies create rich mobile customer experiences based on location and proximity

Unmetric Adds Facebook Reach and Impressions Data to Analyze

Unmetric now enables social media analysts to benchmark estimated reach and impressions of competitors' Facebook posts against their own.

Astute Releases Astute Social for Mobile Devices

The Astute Social mobile app enables real-time monitoring and engagement on social media via mobile devices.

The Next Step

Switching CRM Systems: Improve When You Move

A platform change (if you need it) signals a good time to update your processes and mind-set, too