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June 20, 2016

CRM Featured Articles

At Information Builders Summit, Analysts Stress Forging Trust in Data

Speakers encouraged companies to brand themselves as cultures that value the benefits of data-driven insights.

Localytics Launches Uninstall Tracking

The new feature aims to help businesses re-engage with users who have uninstalled their apps.

Information Builders Releases WebFOCUS Business User Edition

At its annual user conference, the business intelligence vendor introduces self-service tools to help non-technical users "harmonize, visualize, operationalize, and monetize" their data.

At SugarCon, SugarCRM CEO Outlines a Plan for Digital Transformation

Larry Augustin says that CRM has to move from a "system of record to a system of engagement." Also, SugarCRM announces an enhanced partnership with IBM and an integration with 3CLogic.


Introducing the 'C' in CRM

It's time to explore the human side of CRM in the B2B space. The first in a three-part series.

5 Lessons I Learned Running a Customer Service Team

These tips might help ensure better performance out of your customer service agents. (Featured on

Case Studies

Pointific Gets a Bigger Revenue Slice with Cake

The digital ad agency can track its performance in real time with Accelerize's ROI measuring tool

Reality Check

Two Methods for Sales Training Reinforcement We’re Not Using

If you want sales reps to use (not lose) their training, turn to the devices they use every day

CRM Across the Wire

McorpCX Acquires PersonaDrive

McorpCX's acquisition of PersonaDrive is expected to simplify persona management for customer experience and marketing leaders.

Telestream Releases Vantage for Social Media

Telestream's Vantage for Social Media is a video publishing platform.

Apteligent Partners with Localytics

The integration between Localytics and Apteligent will help marketers understand mobile app usage and issues.

Avaya Launches Workforce Optimization Select

Avaya Workforce Optimization Select is specifically designed for contact centers at midsized companies. (Featured on

Confirmit Partners with Affectiva for Sentiment Analysis

Conformit-Affectiva partnership integrates emotion recognition technology into surveys for deeper consumer insights.

LiveRamp Integrates With Facebook Offline Conversions API

The LiveRamp-Facebook integration enables closed-loop measurement by onboarding sales transaction data.