June 16, 2016

Apteligent Partners with Localytics

Apteligent, a provider of mobile app metrics, has integrated with Localytics to combine Apteligent's performance data with usage data from Localytics to provide insight into app usage events, customer drop-off, and performance issues.

"Since every crash, by definition, causes a drop in the funnel at that point, users immediately know which percentage of customers were lost to that event," said Greg Toto, senior vice president of engineering and products at Apteligent, in a statement. "Furthermore, you can prioritize the crash for a fix, which is why this integration is so crucial for Apteligent's customers. Now the marketing team has context into how users interact with an app, while app development and product managers earn even more insight. We’re very enthusiastic about how our partnership with Localytics will raise the game for many app developers."

The new partnership allows users to do the following:

Create segments of users who have poor app experiences;
Drive campaigns to target customers at risk of churning;
Evaluate how performance is impacting business metrics, like app usage, retention, and funnel conversion rates;
Track funnels to evaluate drop-offs as a result of events, like crashes; and
Review a full picture of the user experience and how it affects app KPIs.

"Retaining users is among the most critical challenges for apps, and understanding all of the things driving user behavior is necessary if you hope to change it," said Lou Orfanos, vice president of product at Localytics, in a statement. "This is why we are excited about our integration with Apteligent, as it provides critical context about how and why app performance is impacting users, and ultimately key business metrics such as retention."