Apteligent Partners with Apptentive
Apteligent, a provider of mobile app metrics, is partnering with Apptentive, a provider of mobile customer engagement solutions to give product managers, support, and mobile marketers real-time insights into their apps' user experience and the critical issues affecting their customers. Users can then communicate directly with those customers post event.
"As our studies have shown, 30 percent of users will abandon a brand after a single poor app experience," said Andrew Levy, chief strategy officer and co-founder at Apteligent, in a statement. "Whether it's an app crash, a network issue, or a third-party SDK malfunction, you need to be able to pinpoint both the issue and its root cause as quickly as possible. Just as important is being able to immediately signal to your customers that you feel their pain. Combining real-time in-app insights with proactive post-event communications not only builds trust in your user base, but helps ensure positive app store ratings and word-of-mouth."
"Apteligent is amazing at understanding when customer experiences are less than ideal due to a slow API call or even an app crash. With that knowledge, and the Apptentive partnership, companies can proactively reach out to customers who have had poor experiences to offer apologies, dig in to learn more, and quickly follow up to really make the customer happy," said Robi Ganguly, CEO and co-founder of Apptentive, in a statement. "Imagine finding out at 9:30 a.m. that a specific segment of customers is experiencing crashes, and being able to send a note to all of the customers who might hit that crash point by 10 a.m. By giving them a heads up before they experience a crash, you can build trust and credibility with your customers."
Apteligent Partners with Localytics
The integration between Localytics and Apteligent will help marketers understand mobile app usage and issues.