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June 06, 2016

CRM Featured Articles

Marketo, Qlik Acquired by Private Equity Firms

Separate deals see two large marketing technology firms acquired by venture capitalists.

Localytics Announces Its New Geofencing Platform, Places

The solution aims to bridge the digital and physical worlds with location data analysis and real-time push notifications.

Brainshark Enhances Its Sales Coaching Product

The new features encourage collaboration among sales reps.

Magazine Features

15 Essential Tips for an Active Social Community

Focus on creating a valuable and vibrant group to deepen customer relationships


Always Be Connecting: The ABCs of Exceptional Customer Service

How empathy is the secret ingredient to driving customer loyalty. (Featured on

Front Office

The Best Way to Personalize Customer Interactions

"Timeliness and relevancy are the foundation of delivering personalized customer experiences in real time."

CRM Across the Wire

Synthesio Introduces Instant Insights

Synthesio's Social Insights is a social media reporting and alerts system for marketers.

MarketSight Partners with Google Consumer Surveys

MarketSight has partnered with Google Consumer Surveys to provide advanced analytics and visualization of survey data.

IBM's The Weather Company to Launch Watson Ads

The Weather Company's newest offeriong is the first time IBM's Watson cognitive computing engine will be used for advertising.

Loyalty Builders Launches Marketing Lift Service

Loyalty Builders' Marketing Lift Service personalizes product recommendations to customers on any channel.

Aspect Emerges from Debt Restructuring

Completion facilitates growth, product innovation, and ongoing pivot toward becoming a provider of cloud-based contact center, self-service, and workforce optimization solutions. (Featured on

Madison Logic Partners with Tapad

The partnership adds cross-channel ad targeting and content syndication for B2B marketers.

Bombora Partners wit Sales Inside

The partnership between Bombora and Sales Inside will expand the install-based technology data available to marketers.