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June 06, 2016
CRM Featured Articles
Marketo, Qlik Acquired by Private Equity Firms
Separate deals see two large marketing technology firms acquired by venture capitalists.
Localytics Announces Its New Geofencing Platform, Places
The solution aims to bridge the digital and physical worlds with location data analysis and real-time push notifications.
Brainshark Enhances Its Sales Coaching Product
The new features encourage collaboration among sales reps.
15 Essential Tips for an Active Social Community
Focus on creating a valuable and vibrant group to deepen customer relationships
Always Be Connecting: The ABCs of Exceptional Customer Service
How empathy is the secret ingredient to driving customer loyalty. (Featured on SmartCustomerService.com.)
The Best Way to Personalize Customer Interactions
"Timeliness and relevancy are the foundation of delivering personalized customer experiences in real time."
CRM Across the Wire
Synthesio Introduces Instant Insights
Synthesio's Social Insights is a social media reporting and alerts system for marketers.
MarketSight Partners with Google Consumer Surveys
MarketSight has partnered with Google Consumer Surveys to provide advanced analytics and visualization of survey data.
IBM's The Weather Company to Launch Watson Ads
The Weather Company's newest offeriong is the first time IBM's Watson cognitive computing engine will be used for advertising.
Loyalty Builders Launches Marketing Lift Service
Loyalty Builders' Marketing Lift Service personalizes product recommendations to customers on any channel.
Aspect Emerges from Debt Restructuring
Completion facilitates growth, product innovation, and ongoing pivot toward becoming a provider of cloud-based contact center, self-service, and workforce optimization solutions. (Featured on SpeechTechMag.com.)
Madison Logic Partners with Tapad
The partnership adds cross-channel ad targeting and content syndication for B2B marketers.
Bombora Partners wit Sales Inside
The partnership between Bombora and Sales Inside will expand the install-based technology data available to marketers.