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May 02, 2016

CRM Featured Articles

IBM Announces New Flash Storage Solutions

The new offerings aim to assist users in managing and deriving value from Big Data.

Terminus Updates its Account-Based Marketing Platform

Additions to the platform enable marketers to plan and adjust targeted ad campaigns to boost pipeline velocity.


Behavioral Analytics Drive Empathy and Build Rapport in the Contact Center

Contact center managers can tune in to honest signals from customers and agents to improve operations and engagements. (Featured on


Customer Experience Metrics Are on the Rise

Continuity, consistency, impact, and integration are the key competencies driving CX change

Case Studies

Act-On Software Helps Truity Credit Union Connect with Customers

Thanks to the marketing automation platform, a small bank hones sharper email campaigns

CRM Across the Wire

Enacomm Releases ViA Fraud Control Module

The ViA Fraud Control Module enables companies to create unique rules within the IVR to systematically root out potential fraud. (Featured on

Zoho Partners with GoDaddy

Real-time Web site visitor insights and live chat software set to help GoDaddy users increase Web site conversions.

Avention Launches OneSource ABM Solution

Avention's OneSource ABM Solution helps companies on the path to account-based marketing.

MaritzCX Previews PredictionCX and SocialCX

New capabilities enabled businesses to predict customer loyalty and leverage social media insights.

Optimove Introduces Customer Journey Marketing Plans

Optimove Customer Journey Market Plans enables marketers to reimagine funnel-based customer journey maps to improve marketing campaigns.

FICO Releases Prescriptive Analytics and Decision Management Suite

FICO Decision Management Suite 2.0 enables businesses to develop analytics-powered applications faster.