• April 28, 2016

Avention Launches OneSource ABM Solution

Avention, maker of OneSource solutions for business insights, has launched the OneSource ABM solution.

According to officials at Avention, the OneSource ABM solution ensures ABM programs focus on the right accounts, increasing close rates to meet revenue, growth, and share goals. It supports marketing and sales departments in the crucial actions that help launch and manage ABM programs, such as understanding potential customer segments, identifying target accounts within those segments, gaining a deep understanding of those accounts to build profiles, crafting relevant messaging and campaigns around those profiles, and generating the right contact lists.

In addition, with the OneSource ABM solution, ABM practitioners can continually monitor target accounts and markets to ensure that planned ABM tactics, messages, offers, and company contacts remain relevant as changes occur.

"Almost two-thirds of the marketers responding to our survey report not having access to a single source of truth for customer data. This obviously impedes starting an ABM program and running it to successful conclusion, as such programs demand access to accurate and continually updated market and account data. ABM offers enterprises the opportunity to quickly fuel their customer acquisition, growth, and retention strategies," said Steve Pogorzelski, CEO of Avention, in a statement. "To make data a strategic revenue and growth enabler within the enterprise, Avention’s OneSource ABM solution combines three key elements: consolidation and visualization of in-house customer data for sophisticated segmentation; deep account and contact insights, including predictive indicators; and CRM and MAP ecosystem connectivity."

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