Avention Expands OneSource Solutions Portfolio with DataVision

Avention, maker of OneSource Solutions, today released OneSource DataVision, a solution for centralizing, analyzing, and visualizing multiple data sources within a single view.

The solution puts the power of data into marketers' hands, making updated and actionable customer and prospect information accessible in customer relationship management (CRM) and marketing automation systems. Users can now compare and combine existing customer data with Avention's OneSource Global Content Live data to identify existing market gaps,compare target segment attributes against already-identified prospects, and pinpoint the most relevant new opportunities.

"In a world where gaining new customers has become more complex and competitive and customers engage with vendors later in their buying processes, marketing and sales teams need to align their data more than ever. OneSource DataVision is a powerful, yet easy-to-use, tool that helps marketers understand their current customer bases in detail and identify the most relevant target companies and segments," said Lauren Bakewell, senior vice president of product at Avention, in a statement. "Initial customers have seen positive business impacts and results from their use of OneSource DataVision."

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