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February 24, 2016

CRM Featured Articles

GMC Software and SundaySky Team Up on Personalized Video Solution

The new partnership provides businesses with an easy-to-use means of delivering video communications to consumers.

Twitter Rolls Out New Customer Service Tools

Twitter updates its Direct Message capability with deep links, which enable users to send private messages to businesses quicker and more effectively. (Featured on

Sprinklr and Yelp Partner on Social Analytics

Companies can analyze reviews and sentiment data from Yelp to extract insights and act on them to drive business outcomes.


Wading Through the IoT Hype

Tread lightly when venturing into the Internet of Things for customer service, but know the potential is great. (Featured on

4 Ways Engagement Analytics Can Help You Sell Faster—and Smarter

The need for efficiency and insights at every sales stage has never been greater.


Required Reading: Making Sales a Team Sport

When a sale gets stuck, a cross-departmental effort can help spring it loose

Consumer Narcissism Is on the Rise

A university study urges businesses to invest in greater customization to meet the trend

CRM Across the Wire

LiveHive Integrates with Microsoft Dynamics CRM

LiveHive has expanded its Sales Acceleration Platform to include Microsoft Dynamics CRM.

LiveRamp and Adobe Extend Data Connectivity Partnership

LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.

Fluent Partners with LiveRamp

Fluent releases AudienceNow for LiveRamp

Bombora Partners with Cintell

The partnership brings Bombora's Intent Data Insights to Cintell SmartPersonas to identify critical topics of interest to target buyers,

Boomtrain Launches Editor, an Email Personalization Tool

The marketing platform provider also adds Iterable as a partner to enable machine learning-powered personalized email campaigns.

ClickTale Acquires FlightRecorder

ClickTale's acquisition of FlightRecorder will result in ClickTale for Apps, a mobile app analytics solution.