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February 22, 2016

CRM Featured Articles

Flowroute Announces Software Development Kit

The kit helps developers incorporate calling and messaging integration into their apps and services.


Using the Right Analytics to Improve Contact Center Performance

The time for new metrics has come as contact centers move to omnichannel interactions. (Featured on

Go with Good Customer Data—Not Your 'Gut'

With certain things in life, you don't need anyone to tell you it's working; you just instinctively know it. Sales is not one of those things.


Sales and Marketing Alignment: Trend or Necessity?

Two departments that haven't always seen eye to eye need each other now more than ever before


Google Will Stream Mobile App Content

The service makes in-app content searchable over the Internet

CRM Across the Wire

Contently Acquires Docalytics

The acquisition of Docalytics extends Contently analytics to downloadable content.

Marketing Systems Group Releases U-Dial for TCPA Compliance

MSG's U-Dial offers manual dialing, call monitoring, quality control, and call recording functions.

Mblox Releases Atlas Mobile Messaging Platform

Atlas provides a messaging infrastructure, security, and back-end analytics.

Vertafore and Microsoft Partner for Insurance Solutions

Vertafore has released Agency SalesTrack, a CRM system built on Microsoft Dynamics CRM.

Merkle Partners with Oracle

Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.

adjust Releases Fraud Prevention Suite

adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.