• February 18, 2016

Merkle Partners with Oracle

Merkle, a performance marketing agency, is working with Oracle to provide services and solutions for the Oracle Marketing Cloud.

Merkle's MerkleONE solution and Oracle Marketing Cloud can enable Merkle to enhance its people-based marketing capabilities. MerkleONE enables clients to access Merkle’s data and insights combined with the Oracle Marketing Cloud products in a turnkey offering to transform data into visible, actionable insights and drive effective addressable media and channel activation.

Merkle also recently announced work with Oracle Data Cloud and the availability of Merkle's DataSource digital segments through the Oracle Audience Data Marketplace in the Oracle Data Cloud.

"Our enhanced collaboration with Oracle augments our existing work with Oracle Data Cloud and demonstrates our continued relationship and commitment," said John Lee, executive vice president and chief strategy officer at Merkle, in a statement. "Our work with Oracle Marketing Cloud further extends our commitment to the Oracle community. The combination of Merkle's industry-leading Customer Insights services combined with Oracle Marketing Cloud provides high-performing marketing solutions for our mutual clients."

"Oracle Marketing Cloud and Merkle's transformational services can provide our customers with the long-term success they need for their businesses," said Kevin Akeroyd, general manager and senior vice president of Oracle Marketing Cloud, in a statement. "We look forward to working with Merkle as this relationship brings upper-right quadrant technology and services leaders together for significant offerings and scale."

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