• May 27, 2016

Google Taps Merkle as Partner for Customer Match Launch

Merkle, a performance marketing agency, has partnered with Google on its Customer Match Uploader (CMU) service.

Merkle worked with its client, Wine Enthusiast, to granularly target known customers and further segment audience characteristic and performance data. Customer Match audiences produced higher ROI, click-through-rate (CTR), and conversion rate than standard text ads for the client.

The launch of Google's latest product, Customer Match Uploader, enables Merkle to upload pre-hashed Customer Match first-party data files to a secure, authorized API. Google can then proceed with the standard Customer Match audience creation process and deposit the resulting audience in the company's Adwords account.

"With our strong heritage in data, Merkle is the perfect match for partnering with Google for the launch of the Customer Match Uploader," said Ryan Gibson, head of search engine marketing at Merkle, in a statement. "This unique product allows us to provide greater value to our clients and allow them to reach their individual audiences securely and seamlessly. We look forward to our continued partnership with Google."


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Look to Knowledge Automation to Fulfill Your Customer Service and Sales Potential

Three tips for reaping the most from your CRM investment.

Merkle to Adopt Google's DoubleClick

Merkle will make Google's integrated marketing intelligence platform available to its customers.

Merkle Launches MerkleOne Marketing Suite

MerkleOne is a suite of people-based marketing solutions.

Merkle Partners with Tapad

The partnership will allow Merkle to leverage Tapad'sd Device Graph as part of its MerkleOne marketing suite.

Merkle Partners with Oracle

Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.

Merkle Launches Publisher Addressable Marketplaces

Merkle's PAM combines CRM analytics with Sonobi's JetStream platform.

Dentsu Aegis Network to Acquire Majority Stake in Merkle

Acquisition combines theDentsu's advertising and media capabilities with the Merkle's data analytics, CRM, performance marketing.

Merkle Becomes a Snapchat Partner for Audience Match

The partnership expand's Merkle's reach with Snapchat's consumer data.

Merkle Becomes a DoubleClick Certified Marketing Partner

Merkle is certified for its work within Google's DoubleClick platform.