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August 05, 2015

Magazine Features

The 2015 CRM Market Rising Stars

This year's crop of vendors have identified key areas of innovation—mobility, artificial intelligence, C2B—and are building solutions and partnerships to leverage them.


How an Integrated Pricing and Negotiation Strategy Drives Profitability—and Customer Satisfaction

It takes thoughtful planning and execution, but the rewards are plentiful.

Front Office

Analyzing the 2015 CRM Market Awards

The growth of digital marketing, CRM's new tie-ins with mainstream technologies, and a strong showing by Microsoft headline our 14th annual market awards.

CRM Across the Wire

NetBase Partners with DataSift

The partnership brings brands access to Facebook topic data.

SITO Mobile Partners with LiveRamp to Improve Mobile Ad Targeting

The integration enables brands to use their own CRM data to target mobile audiences and measure the impact on in-store sales.

Bright Pattern Adds Two-Way Text Messaging

Bright Pattern has added text messaging to its omnichannel customer service solution.

RightAnswers Adds Knowledge Spotlight to Online Contextual Help

The Knowledge Spotlight offers immediate, context-sensitive help inside applications.

BoostOptix Releases Free BoostBasics Email Productivity Solution

BoostBasics helps users add inbound and outbound emails automatically.

Indosoft Releases Q-Suite 5.9

Indosoft has added field validation and improved condition logic in its agent screen script builder.