NetBase Partners with DataSift
NetBase, a social media analytics company, has partnered with DataSift, a human data intelligence provider, to bring customers PYLON for Facebook Topic Data, which includes anonymous and aggregated content data about specific activities, events, brand names, and other subjects shared on Facebook.
The DataSift PYLON API enables developers to run analysis on the topic data available through DataSift. The partnership with DataSift will enable NetBase customers to analyze audience-level insights about what is being shared on Facebook.
"We understand the global importance of Facebook and what our customers can achieve with the insights available through topic data, which is why we wanted to be one of the first analytics providers to partner with DataSift," said Pernille Bruun-Jensen, chief marketing officer at NetBase, in a statement. "Because of the sheer volume of members on Facebook, the aggregated and anonymized topic data that Facebook has is highly coveted."
By partnering with DataSift, NetBase can provide its customers with a greater understanding of what Facebook's 1.49 billion members are sharing about brands, their competitors, and industry in real time.
"PYLON for Facebook offers access to highly structured data for easy analysis and surfaces aggregated and anonymized insights from all posts across Facebook," said Nick Halstead, CEO of DataSift, in a statement. "I'm delighted that we're working with NetBase to provide its clients with an in-depth understanding of what audience are engaging in on Facebook in a privacy-safe way."
DataSift Launches VEDO Focus to Filter Social Data
Real-time classification of social data into half a million topics moves the industry beyond keyword- based analysis.
NetBase Launches Live Pulse Mashup
NetBase's Live Pulse Mashup brings social media visualizations to the C-suite.
DataSift Releases VEDO Intent for Social Media Data Extraction
VEDO Intent uses machine learning to access and derive insight from social media.
NetBase Named a Twitter Audience API Launch Partner
NetBase builds onTwitter's Audience API data for powerful marketing strategies.
NetBase Partners with Domo for Business Insights
Integrations create a single cloud-based platform for social listening and business insights.
SG Analytics Partners with NetBase
SG Analytics and NetBase team up to deliver enhanced consumer insights to companies.
NetBase Launches Instant Search for Social Analytics
Instant Search enables users to analyze key drivers behind any social topic.
DataSift Launches Media Strategies API
DataSift Media Strategies API provides marketers with actionable intelligence from social data.