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April 13, 2015

CRM Featured Articles

Web Self-Service Surpasses Phone in Customer Service Channel Preference, Forrester Finds

Contact centers aren't prepared to handle growing cross-channel demand. (Featured on

Augmented and Virtual Reality Markets Will Hit a Combined $150 Billion By 2020

Proliferation of AR and VR devices will drive a new type of commerce.


5 Steps to Improving Your Social Customer Service

Combating social media challenges is a must for doing business with today's consumers.

The Challenges of Using Social Media for Customer Support Initiatives

Your customer service tools may be up to date, but if they're not monitored, a seamless customer experience will elude you. (Featured on


Required Reading: The Captivology of Branding (Video Interview)

Marketing is an art, but capturing attention is a science.

The Switching Economy Hits Home

Poor customer service accounts for most company defections.

CRM Across the Wire

Sprinklr Acquires Get Satisfaction

The move allows Sprinklr to extend Experience Cloud into multichannel customer care.

Work[Etc] Launches All-In-One CRM iPhone App

Work[etc]'s new all-in-one CRM app allows teams to completely manage customer lifecycles from start to finish on any iPhone.

Conversica Partners with Marketo

Conversica's AI-driven lead conversion software now works seamlessly with Marketo's engagement marketing platform.

Tealium Partners with Merkle

The two companies will enable brands to deliver greater personalization and customer engagement.

Spredfast Introduces Intelligence for Social Data

Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform.

Emma Acquires Marketing Solutions Provider Boomerang

Email marketing provider increases customer base as it continues to expand its product offerings.