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November 17, 2014

CRM Featured Articles

Yahoo Acquires Video Advertising Platform BrightRoll for $640 Million

The move reaffirms CEO Marissa Mayer's commitment to video content.


Will CRM Be Displaced by Customer Engagement?

Reports of CRM's demise may have been greatly exaggerated. (featured on

3 Ways Data Science and Data Exhaust Can Optimize Revenue

Get a clear window into sales pipelines.


Verizon Puts a Different Spin on Loyalty Rewards

The new program rewards customers for everyday activities.

Voice of the Customer

Five Traits of Exceptional CX Leaders

Establishing and building relationships is key.

CRM Across the Wire

RingCentral Now Integrates with Zendesk

Integrations are designed to boost customer service capabilities while reducing support costs.

Salesforce Launches Salesforce1 Lightning Connect to Integrate Any Data Source with Salesforce

Lightning Connect is a real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems.

4INFO and Nielsen Collaborate on TruView for Retail, Dining, and Travel Advertisers

TruView enables measurement of mobile ad campaign sales results using credit/debit transaction data to determine sales lift.

TeleTech Launches New Humanify Venture

Humanify connects customers to resources in real-time.

Jacada Enhances the Avaya Aura Call Center Elite Multi-Channel Platform

Jacada Multi-Channel Agent Desktop for Avaya's Multi-Channel solution is designed as a lightweight agent desktop alternative for the current Avaya platform.

TrendSource Releases aAmplify for Customer Insight Collection

New mobile solution captures real-time consumer insights via mobile devices.