TrendSource Releases aAmplify for Customer Insight Collection
TrendSource, a market research and strategic consulting firm, recently launched aAmplify, a new mobile research solution designed to provide real-time feedback from customers while they are interacting with brands via their mobile devices.
TrendSource's aAmplify is a new mobile market research solution that provides customer satisfaction and service delivery insights from customers while they are using their mobile devices. It can be implemented via an API integration module that offers a plug-in to engage existing mobile users.
"I'm really excited about the benefits aAmplify can deliver to our clients. When it’s integrated with a retailer's app that already contains customer demographic and other background data, input to aAmplify is quick, simple, and far more accurate than surveys done later," said TrendSource's CEO, Jim Caltrider, in a statement.