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August 25, 2014

CRM Featured Articles

CRM Evolution 2014 Day Two: Customer Engagement Is the Future of CRM

Brands need to revise their digital, mobile, and call center strategies.

Viewpoints

The Dos and Don'ts of Implementing a Social Selling Program

Use social channels to enhance sales fundamentals, not replace them.

Insight

Retailers Plan Investments in Real-Time CRM

Mobile marketing, in-store customer ID, and analytics are on the real-time road map.

Consumers Fear Data Insecurity

87 percent of survey respondents state their information is not adequately protected.

CRM Across the Wire

Experian Launches Email Deliverability Audit Service

Experian's new offering promises to increase inbox placement for marketing materials.

Blackbaud Integrates ResearchPoint with The Raiser’s Edge

Blackbaud's onprofit donor cultivation solution set now offers synchronization, deeper data access, browser ubiquity, and more.

CampaignAbility Integrates Nonprofit Fundraising Software with Salesforce.com

CampaignConnect for Salesforce.com delivers a full suite of automated fundraising solutions.

Viralheat Integrates with SugarCRM

Viralheat integrates its enterprise social media management platform with SugarCRM, connecting sales with social media.

Jiveocity Launches for Geolocation App for Businesses and Consumers

Jiveocity is a Goofle-powered dual social networking mobile app.