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February 26, 2014

CRM Featured Articles

TARP Relaunches as CX Act with a New Corporate Strategy

New name reflects stronger emphasis on employee training to improve interactions.

Azuqua Creates Connections, Value Among Multiple SaaS Applications

Start-up offers cloud-based business process optimization.

How to Inspire Customer Trust

From contact center solutions to social media to building communities, here are some actionable steps to take to instill confidence in your company. (Featured on


Avoiding Social Media Blunders

Lessons learned from Super Bowl marketers.


Law Firms Make the Case for CRM

Sixty-three percent of firms plan additional investments in 2014, LexisNexis research finds.

Pint of View

Pull the Plug on Customer Care

Communication is good, overkill is not.

CRM Across the Wire

Cirrus Insight Releases Contact Sync

Cirrus Insight's Contact Sync Brings Salesforce contacts into Gmail.

Attensity Releases Analyze 6.3

New version of Attensity Analyze VOC solution brings more data to the discovery process.

Dónde Launches Mobile Store Locator as a Free Service

Store Locator provides an analytics dashboard to give brands insight into the buying intent of visiting customers.

Ifbyphone Launches Call Tracking and Phone Lead Management on Salesforce AppExchange

Ifbyphone's Newest app captures the exact lead source of inbound calls and displays it to agents before they answer the call.