• February 25, 2014

Ifbyphone Launches Call Tracking and Phone Lead Management on Salesforce AppExchange

Ifbyphone today launched its Call Tracking and Phone Lead Management App on the Salesforce1 AppExchange.

Part of Ifbyphone's voice-based marketing automation platform, the app automatically captures lead source data for inbound calls, logging that information in Salesforce and displaying it to sales agents before they answer the call.

The Ifbyphone app automatically captures phone lead data in Salesforce for any online, mobile or offline marketing source. This data is included in Salesforce reports to give marketers complete and accurate insight into lead, opportunity and account conversion rates and ROI for every source. It provides sales teams with a Web-based phone panel embedded within Salesforce they can use to make or receive calls anywhere on any phone. For inbound calls, the panel displays the marketing source for each incoming call before the agent begins the conversation. That source is also whispered to them when they answer the call. If an inbound caller already exists in Salesforce, the Ifbyphone panel will display the name and provide a link to the record. If it's a first-time caller, the app automatically creates a new Salesforce record. When calls go unanswered, the app captures the data and displays it in a Missed Call queue. The embedded phone panel enables sales agents who work remotely to make calls from anywhere on any phone and still appear professional by having their business’s number show up in caller ID instead of their personal number.

"While inbound sales calls are the most qualified and lucrative type of lead, marketers today struggle to understand how their ads, campaigns, content, and other sources generate these vital phone calls," said Irv Shapiro, CEO of Ifbyphone, in a statement. "With the Ifbyphone app providing the critical call analytics piece to Salesforce lead and pipeline reports, marketers can generate complete and accurate reports in Salesforce to measure conversion rates and ROI for every source, even down to the PPC ad or keyword search, for any given time period. They can prove conclusively what marketing activities are really impacting their sales pipeline and driving revenue, and then use that data to optimize programs and marketing spend for better results."

"Companies are looking to transform the way they connect with customers, partners, and employees to thrive in today's connected world," said Ron Huddleston, senior vice president of ISV and channels at salesforce.com, in a statement. "By leveraging the power of the Salesforce1 Customer Platform, Ifbyphone provides customers with the proven social, mobile and connected cloud technologies to accelerate business success."

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