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February 12, 2014

CRM Featured Articles

As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King

Thanks to pop-up windows and responsive design, email remains the top marketing channel.


How to Win a Year-Round Customer

The heart of customer relationships often lies in the contact center, where customer interactions can easily make or break a company's bottom line. Are you taking advantage of customer interactions to create ongoing relationships? (Featured on

Five Steps to Choosing a CRM Solution

Assess your company's current and future needs to determine your best option.

Case Studies

Lattice Engines Helps Mindjet Identify Top Prospects

Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.

Reality Check

Exploring the Role of Cloud-Based Contact Center Solutions

Adoption is growing, but concerns remain.

CRM Across the Wire

Bright Pattern Integrates Zingaya Web-Call Into Its Contact Center Offering

With the integration between Zingaya and Bright Pattern's ServicePattern, Web site visitors can connect to salespeople with one click.

PowerObjects Releases PowerSocial, an Dynamics CRM Add-on for Social Media Management

PowerSocial Users can post and monitor Twitter and LinkedIn messages directly from Microsoft Dynamics CRM.

Jive Updates Its JiveX Platform

The new version of JiveX features connectors into marketing automation and CRM software.

Market Force Unveils SocialForce, a Social Media Monitoring and Analytics Tool

SocialForce gives multi-location businesses insight into conversations about their brands, competitors, and industries.

Attivio Updates Active Intelligence Engine

New Attivio unified information access modules give more control to non-technical business users and simplify fine-precision content searches.

Razorsight Launches Smartphone Real-Time Analytics App

The Razorsight predictive analytics app is geared toward the media and communications industries.