• February 10, 2014

Bright Pattern Integrates Zingaya Web-Call Into Its Contact Center Offering

Bright Pattern, a provider of cloud contact center software, has partnered with Zingaya to integrate its Web-based voice calling functionality with ServicePattern, Bright Pattern's cloud contact center solution.

Zingaya Web-call now electrifies sales engagements by connecting Web site visitors to sales representatives in the contact center.

With ServicePattern and Zingaya's technology, consumers can now cross over from a visual Web-based engagement channel to a voice-based interaction channel augmented with Web data, delivering a unified, cross-channel customer experience.

Zingaya Web-call not only connects Web-originated voice calls to contact centers, but also passes key data collected at the browser as well, such as shopping cart items, pages visited, and customer identifying information. This information is used at the contact center to generate data-driven screen pops, enabling sales representatives to personalize their interactions with the caller.

"We have leveraged the strongest aspects of ServicePattern and Zingaya's platform, including advanced API support, enterprise-grade reliability, and cloud-based geographic diversity capabilities, to quickly develop this unique sales engagement application. We couldnt be  happier with the process or with the end product," said Alexey Aylarov, CEO and co-founder of Zingaya, in a statement.

"Any Web-centric enterprise that cares about sales and sales engagement needs to take a close look at this integration," added Konstantin Kishinsky, CEO of Bright Pattern, in a statement. "It can be deployed today as is or used as a reference model for building additional, unique, multichannel applications that use our API to gain competitive advantage."

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