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November 11, 2013

CRM Featured Articles

Soothing the Angry Customer

Every company dreads the angry customer. Here are some ways to alleviate their pain—and yours. (Featured on SmartCustomerService.com.)

Nimble Introduces Nimble Everywhere

The newest version of Nimble's social relationship platform offers Nimble Contact Widget in Gmail and Outlook.

Nestle's Peter Blackshaw Delivers Ad:tech Keynote on Nestle's Digital Transformation

Social and mobile dominate digital marketing discussions.

Badgeville Launches Behavior Platform 5.0

The new features in Behavior Platform 5.0 empower companies to deliver sophisticated, scalable, and secure gamification programs across their customer and employee-facing applications.

Ford's Futurist Sheryl Connelly Forecasts 'Game-Changing' Trends at Ad:tech Keynote

Social, economic, and political changes are driving global trends.

Magazine Features

How to Build a Better Brand

Marketers must keep messages short, energetic, and simple.

Viewpoints

Moments of Truth Drive Customer Experiences

In the era of social media, there is no excuse for not listening to the voice of the customer. (Originally ran on SmartCustomerService.com.)

Use Social CRM to Boost Inbound Marketing

Use your social CRM program to its full potential or get left behind.

Customer Centricity

The Core of Customer Centricity

You can't transform your company without your employees' help.