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September 18, 2013

CRM Featured Articles

Marketo Integrates with Certain and Cloudwords

New software tie-ins add event management and content translation to Marketo's marketing automation systems.

CallFire Launches New Platform

The new customer care platform features an improved user interface, new developer tools, and new billing plans.

inContact Upgrades Cloud Contact Center Software

Enhancements include new outbound offering, intuitive agent interface, mobile supervisor applications, and expansion of its Cloud API set.

IBM Expands Its Digital Marketing Network

New cloud offering adds real-time analytics to marketing.

Vocantas and Jacada Partner on Visual IVR

New offering can run on any smartphone.


How to Understand and Nurture the Voice of the Employee

Companies would do well not to ignore their employees. By establishing a voice of the employee program, the enterprise can uncover valuable insight into customer behavior.

Reinventing the Experience for the New Energy Consumer

Utility companies must step up in a challenging market.


Consumers Call Personalized Email Marketing 'Superficial'

Marketers and consumers are on different pages when it comes to email marketing effectiveness.

Customer Experience

Organizational Design from the Inside Out

Architect your business with a focus on the future.