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October 22, 2012

CRM Featured Articles

Salesforce.com Adds Social Analytics Partners to Marketing Cloud

New offering includes mix-and-match options from 20 vendors.

ExactTarget Expands Its Product Suite

The company has launched cross-channel marketing automation, advanced email sending, mobile push messaging, and expanded platform capabilities.

Conversocial Unveils Social Alerts to Identify Brand Crises on Facebook and Twitter

The new platform update allows customer service teams to prevents complaints from going viral.

Teradata Releases Big Analytics Appliance

Deeply integrated Aster and Apache Hadoop solution delivers SQL and MapReduce analytics with unified system management.

NICE Teams with IBM on Analytics Offering

The solution is geared toward big data analysis in the Hadoop environment.

Viewpoints

The Changing Role of the CIO

Technology officers need to move from obstructors to partners.

Insight

SMBs Leap into Marketing Automation

CMOs are on pace to spent more on IT than CIOs.

Case Studies

IVR Gives This Pharmacy a Healthy Boost

TalkRx keeps a small, family-owned drugstore chain competitive with national rivals.