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September 08, 2008

CRM Featured Articles

Oracle and BEA: One Big Happy Family?

Oracle's BEA Welcome Event: The enterprise software provider shares its post-acquisition roadmap, and promises "no forced migration."

SugarCRM Wants to Open the CRM Door

CRM Acceleration '08: The cofounder and CEO of the open-source CRM pioneer says that the best technology can finally win in this industry -- and that one day SugarCRM "will be a billion-dollar company."

Unica Wants Its Partners in the Marketing Market

Providing technical and consulting services to partners, the marketing software provider aims to extend its own worldwide presence.

CRM Magazine's destinationCRM 2008 Coverage

destinationCRM 2008: A roundup of our reporting during this year's conference.

Magazine Features

The 2008 CRM Market Awards: Rising Stars -- Introduction

Eight on the rise in '08.

Viewpoints

Demand Generation's Last Frontier

Your Web site can drive conversion rates.

Customer Centricity

Socialized CRM

CRM has never prioritized the individual salesperson—but social networking changes all that.

Insight

CRM Dials into the iPhone

Is the industry ready to turn a consumer craze into a business tool?