CRM Cover

September 2017

Magazine Features

The 2017 CRM Market Awards

Read about the visionaries, vendors, and user companies that are helping to remake the industry

The 2017 CRM Market Influential Leaders

Join us in recognizing their achievements

The 2017 CRM Market Rising Stars

These vendors provide the technologies, products, and services that keep the CRM industry vibrant and humming

The 2017 CRM Market Leaders

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Elite Customers

The user companies that demonstrate the power of a good solution

The 2017 CRM Market Influential Leaders: Farid Dordar, Founder and CEO, PerfectMind

From fighter to CRM frontman

The 2017 CRM Market Influential Leaders: David Elkington, Founder and CEO, InsideSales.com

Meet the smart sales playmaker

The 2017 CRM Market Influential Leaders: Ryan Holmes, Founder and CEO, Hootsuite

Making social media marketable

The 2017 CRM Market Influential Leaders: Toni Reid Thomelin, Vice President of Alexa Experience and Echo Devices, Amazon

The ace behind Amazon Alexa

The 2017 CRM Market Rising Stars: Engagio

Selling account-based everything

The 2017 CRM Market Rising Stars: MapAnything

Guiding reps on the road to success

The 2017 CRM Market Rising Stars: Marchex

Dialing into crucial marketing data

The 2017 CRM Market Rising Stars: PandaDoc

Shortening sales cycles with document automation

The 2017 CRM Market Rising Stars: Qubit

A marketing software provider that's pioneering personalization

The 2017 CRM Market Rising Stars: TapInfluence

Identifying social media mavens

The 2017 CRM Market Rising Stars: Vidyard

Taking video marketing viral

The 2017 CRM Market Leaders: Enterprise CRM Suite

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Midmarket CRM Suite

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Small-Business CRM Suite

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Sales Force Automation

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Sales Performance Management

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Marketing Automation

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Business Intelligence

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Data Quality

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Leaders: Consultancies

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2017 CRM Market Elite Customers: AmRest KFC

AmRest KFC cooks up loyalty with a mobile app powered by LoyaltyPlant

The 2017 CRM Market Elite Customers: Elements Financial

Elements Financial meets evolving needs with Salesforce.com's Sales Cloud Lightning

The 2017 CRM Market Elite Customers: Investopedia

The financial website selected Sailthru to remodel its email newsletter program

Front Office

The Big Four Aren’t All There Is

The CRM software market is wide open for smaller brands to claim a seat at the table

Reality Check

Salespeople Face an Uphill Battle, and AI Is Ready to Help

Sales enablement divisions are gaining valuable technology partners.

The Tipping Point

Bold Modern Commerce Experiences Require Extreme Personalization

The Amazons of the world know exactly what their customers want, and to compete your company must, too

Scouting Report

As the WFO Market Evolves, Will Vendors Adapt?

New targets, the demand for personalization, and the need to adjust sales models are among the challenges.

Pint of View

Triple Play or Infield Fly?

Package deals don't always make sense.

Customer Experience

Your Brand’s Energy Needs a Valuable Fuel: Emotion

For brand energy to translate into consumer action (buying), a emotional connection must be made

Voice of the Customer

Who Makes a Company Customer-Focused?

What CX professionals can do to shift the culture.

Insight

Augmented Reality Is Piquing the Interest of Marketers

Adoption is still low, however, and further penetration will likely rely on mobile devices

Marketers Are Unprepared for Voice Search

Voice assistants are altering consumer habits, and marketers need to adjust

Required Reading: Building a Story Brand that Customers Will Remember

Marketers should consider focusing on the customer's favorite subject: the customer

Spotify Links Musical Tastes to Marketing

Through its Understanding People Through Music initiative, Spotify wants to help marketers reach consumers based on what they stream

The Pipeline Moves When Sales Meets CPQ

Organizations that automate the signing stages see up to 300 percent time savings with each deal, Constellation Research finds

Voice Biometrics Needs to Adapt for Age

Voice changes over time can challenge the accuracy of some customer authentication systems

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