CRM Special Report: Vertical Markets Spotlight
A roundup of the CRM innovation taking place in eight industry verticals.
CRM in Financial Services: Vertical Markets Spotlight
Data is the key to addressing new threats to traditional banking and investment relationships.
CRM in Government: Vertical Markets Spotlight
A vastly different vertical still depends on data.
CRM in Healthcare: Vertical Markets Spotlight
CRM helps medical providers maintain and grow their patient pools.
CRM in Manufacturing: Vertical Markets Spotlight
Manufacturers finally start to embrace CRM.
CRM in Nonprofits: Vertical Markets Spotlight
Charities need CRM to streamline operations and build trust.
CRM in Retail/E-Commerce: Vertical Markets Spotlight
CRM helps merchants and customers in tough economic times.
CRM in Technology: Vertical Markets Spotlight
Tech companies tend to push CRM to the limit.
CRM in Travel/Hospitality: Vertical Markets Spotlight
Better bookings can come in with CRM systems.
Across CRM Industry Verticals, There’s More That Unites Than Divides
One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.
The CRM ‘Red Zone’ Challenge
Instead of focusing on more opportunities going into the funnel, emphasize contracts coming out of it.
ChatGPT: Looking Beyond the Hype
Companies need to start asking and answering questions now about their plans for AI
Companies, You Have to Invest in Your Agents
The humanless contact center is not happening. People matter.
Generative AI’s Use Cases Are Already Emerging
ChatGPT has lit up imaginations, but the underlying technology is more than a shiny object.
Voice of the Customer
How Your Company Can Keep Up With Customer Demands
Becoming more adaptable can be a big advantage.
Alignment Is Critical to Improving CX
Growth and value also increase when functions are aligned, Forrester says.
Branding, Like Making Brandy, Is an Art and Science
Assemblage blends elements and contexts to create meaning.
CRM to Be a $96.4 Billion Business by 2027
Spending will increase as companies expand their customer experience focus.
Sellers Need Additional Support Today
As sales budgets rise, so do seller expectations, Gartner finds.
Social Media, Customer Service Top In-Demand Skills
LinkedIn uncovers the skills that are most valuable to companies right now.
Stripers Hit a Home Run with Factoreal
The Minor League Baseball team boosts attendance and sales with email marketing.
ZS Generates Data and Leads with ON24
ON24's digital tools become the consulting firm's number-one source of leads.