Biographical Information
        
            
                
                    
                        Jim Dickie
                
                
                    research fellow, Sales Mastery
                
             
            
                Jim Dickie is a research fellow for Sales Mastery, a research firm that specializes in benchmarking case study examples of how companies are leveraging technology to transform sales. He can be reached at jim@salesmastery.com or on Twitter @jimdickie.
             
         
        
        
            Articles for Jim Dickie
    
        
            Yes, AI Will Take Over Some B2B Sales Roles
        
        
            
                
                    01 Jul 2025
        
        
            Have AI support you, not replace you.
    
        
            5 CRM Questions Every Salesperson Should Ask 
        
        
            
                
                    21 Apr 2025
        
        
            Get the most out of your CRM and AI resources.
    
        
            AI and Sales Management
        
        
            
                
                    28 Feb 2025
        
        
            Sales 2.0 sales teams need Sales 2.0 managers.
    
        
            Optimizing CRM Adoption
        
        
            
                
                    14 Nov 2024
        
        
            Here's how to turn more of your CRM users into power users.
    
        
            An AI Answer to the Disturbing State of Sales
        
        
            
                
                    30 Aug 2024
        
        
            Too many companies are being complacent when it comes to branching out into AI.
    
        
            The Business Case for Sales Technology Training
        
        
            
                
                    29 May 2024
        
        
            Your investment in sales enablement tools has to go beyond simply acquiring them.
    
        
            Sales’ Big Challenge: Winning the Game
        
        
            
                
                    03 Apr 2024
        
        
            When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.
    
        
            The Various Roles of Sales AI
        
        
            
                
                    25 Jan 2024
        
        
            How are sales organizations actually leveraging artificial intelligence?
    
        
            Sales AI vs. Traditional CRM
        
        
            
                
                    17 Nov 2023
        
        
            In the battle of ROI, which one wins?
    
        
            Writing Checks for CRM, or Writing Invisible Checks
        
        
            
                
                    10 Aug 2023
        
        
            The cost of under-investment is hidden but painful nonetheless.
    
        
            Moving From CRM to VCRM
        
        
            
                
                    05 Jun 2023
        
        
            Sales organizations can't afford to overlook industry-specific solutions.
    
        
            The CRM ‘Red Zone’ Challenge
        
        
            
                
                    22 Mar 2023
        
        
            Instead of focusing on more opportunities going into the funnel, emphasize contracts coming out of it.
    
        
            2023 Is Not the Time to Underinvest in Sales Enablement
        
        
            
                
                    13 Jan 2023
        
        
            Cutting your way to revenue success in a down economy doesn't work.
    
        
            CRM: System of Record or System of Engagement?
        
        
            
                
                    18 Nov 2022
        
        
            A survey reveals that how CRM is used can have a meaningful impact on sales.
    
        
            The Case for Technology-Enabled Sales Coaching
        
        
            
                
                    08 Aug 2022
        
        
            The edge it provides is quite tangible.
    
        
            The Genesis of AI for Sales Suites
        
        
            
                
                    01 Jun 2022
        
        
            Sales organizations are looking to artificial intelligence to tackle an array of challenges.
    
        
            Evolving CRM from the Enterprise to the Extraprise
        
        
            
                
                    05 Apr 2022
        
        
            The goal: creating a community in which everyone contributes to their collective success.
    
        
            Sales Enablement: It’s Time to Get Back to Basics
        
        
            
                
                    28 Jan 2022
        
        
            Sales success plummets when sales enablement efforts falter.
    
        
            The Ethics Dilemma of AI for Sales
        
        
            
                
                    27 Sep 2021
        
        
            Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.
    
        
            Social CRM: Your Voice for Sharing Subject Matter Expertise
        
        
            
                
                    07 Jul 2021
        
        
            Potential buyers are turning to lots of influencers. You need to make them advocates for you.
    
        
            Digital Sales Transformation: How Done Is Done?
        
        
            
                
                    30 Apr 2021
        
        
            COVID changed everything, but the change isn't over yet.
    
        
            CRM at the Top of the Sales Funnel
        
        
            
                
                    01 Mar 2021
        
        
            Companies have big targets; so how do they hit them?
    
        
            CRM Is Your Change Agent
        
        
            
                
                    05 Oct 2020
        
        
            With AI and machine learning in the mix, your system can adapt to the speed of change
    
        
            Debug the Sales Process Now
        
        
            
                
                    27 Jul 2020
        
        
            Analytics can bring some clarity in a period of massive uncertainty
    
        
            Is Your Business Tapping into All Available Data Sources?
        
        
            
                
                    06 Apr 2020
        
        
            Acquisition, automation, and augmentation can help overcome data management challenges
    
        
            A Simple Way to Set Your 2020 CRM Enhancement Priorities
        
        
            
                
                    10 Jan 2020
        
        
            With hundreds of sales enablement solutions from which to choose, how do you assess what you truly need?
    
        
            Early Adopters of AI for Sales See Tangible Results
        
        
            
                
                    28 Oct 2019
        
        
            Vendors are investing heavily in AI, and early returns suggest it's paying off already
    
        
            With AI for Sales, Familiarity Breeds Respect
        
        
            
                
                    26 Aug 2019
        
        
            The more sales professionals look at AI for sales, the more they like what they see
    
        
            AI Is Driving Sales Management’s Interest Across the Board
        
        
            
                
                    28 May 2019
        
        
            Not surprisingly, artificial intelligence is infusing every part of the sales process
    
        
            4 Things to Know About the AI for Sales Marketplace
        
        
            
                
                    25 Mar 2019
        
        
            Artificial intelligence is fundamentally changing CRM, and it deserves your attention now
    
        
            Analytical Advances Unlock the ‘How’ of Selling
        
        
            
                
                    21 Dec 2018
        
        
            Sales reps know what they need to do, but how to do it is a moving target
    
        
            Small Businesses, Take Note: AI Is Ready for Prime Time
        
        
            
                
                    27 Nov 2018
        
        
            It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales
    
        
            With Sales Effectiveness Down, Companies Should Rethink Their Sales Process
        
        
            
                
                    27 Aug 2018
        
        
            Despite major leaps in technology, sales performance trends remain disconcerting. It might be time to blow things up
    
        
            To Get the Most from Your CRM, Pair It with Process
        
        
            
                
                    01 Jun 2018
        
        
            Strong CRM adoption is good, but not enough; you also need a formal, dynamic sales process
    
        
            3 Things to Keep in Mind as AI Comes to Sales
        
        
            
                
                    01 Mar 2018
        
        
            Technical innovations are one thing, but companies need to consider AI's effect on their people
    
        
            Dynamic Sales Coaching Can Help Your Players (Sales Reps) Win
        
        
            
                
                    01 Dec 2017
        
        
            Leaving your coaching to an informal process at the discretion of managers will lead to blown deals
    
        
            Salespeople Face an Uphill Battle, and AI Is Ready to Help
        
        
            
                
                    28 Aug 2017
        
        
            Sales enablement divisions are gaining valuable technology partners.
    
        
            Sales Is Like an Orchestra. Sales Enablement Is the Maestro
        
        
            
                
                    26 May 2017
        
        
            Multiple departments working at cross-purposes can sound a discordant note
    
        
            CRM Might Require an Internal Sale—to Salespeople  
        
        
            
                
                    27 Feb 2017
        
        
            Increasing adoption is a challenge, but demonstrating value can win reps over
    
        
            Your CRM Framework Probably Needs to Grow
        
        
            
                
                    01 Dec 2016
        
        
            A survey of executives reveals the top sales tools
    
        
            When, If Ever, Will Social Selling Really Sizzle?
        
        
            
                
                    01 Sep 2016
        
        
            The potential is there, but sales reps need more than just technology
    
        
            Two Methods for Sales Training Reinforcement We’re Not Using
        
        
            
                
                    01 Jun 2016
        
        
            If you want sales reps to use (not lose) their training, turn to the devices they use every day
    
        
            Data—the CRM Gold Mine We Continue to Ignore
        
        
            
                
                    22 Feb 2016
        
        
            Don't get so involved with system management that you miss the nuggets right under your nose
    
        
            Sales Enablement Will Drive CRM Investment in 2016
        
        
            
                
                    01 Dec 2015
        
        
            This new catalyst for developers leverages the power of technology across many disciplines
    
        
            Make Sure Your CRM Is Well Informed
        
        
            
                
                    01 Sep 2015
        
        
            Sales reps won't adopt your software if they don't trust its data
    
        
            What We've Got Here Is Failure to Collaborate
        
        
            
                
                    29 May 2015
        
        
            If networking systems are underused, don't blame the technology
    
        
            Can Configure, Price, and Quote Apps Be Sales' BFF?
        
        
            
                
                    01 Mar 2015
        
        
            Add the power of knowledge to your reps' sales arsenal.
    
        
            Coaching Solutions Guide Reps to Sales Success
        
        
            
                
                    01 Dec 2014
        
        
            Innovation steps in where sales training leaves off.
    
        
            Take the Intelligent Route to Lead Generation
        
        
            
                
                    01 Sep 2014
        
        
            Sales teams are adopting lead management roles.
    
        
            A Case for Sales Coaching
        
        
            
                
                    01 Jun 2014
        
        
            When time is short, technology may have the solution.
    
        
            The Adoption Rate Challenge
        
        
            
                
                    01 Mar 2014
        
        
            Give sales reps the right tools to drive CRM success.
    
        
            Manage Forecasts with Metrics, Not Hunches
        
        
            
                
                    01 Dec 2013
        
        
            Look to big data, sales analytics for accurate insights.
    
        
            The Mobile CRM R(evolution)
        
        
            
                
                    01 Sep 2013
        
        
            New options move focus from convenience to performance.
    
        
            Taking SPM Out of the Dark Ages
        
        
            
                
                    01 Jun 2013
        
        
            New solutions remove barriers to payment plan success.
    
        
            How Marketers Use Social CRM
        
        
            
                
                    01 Mar 2013
        
        
            Building leads and communities are the most popular trends.
    
        
            Talking About Lead Generation
        
        
            
                
                    01 Dec 2012
        
        
            When it comes to making sales, technology is doing double duty.
    
        
            Using CRM to Read Digital Buyer Intent
        
        
            
                
                    01 Sep 2012
        
        
            A decline in face-to-face selling calls for new solutions.
    
        
            Sales  Reps Find Strategic Aid with SAM
        
        
            
                
                    01 Jun 2012
        
        
            An underused technology offers huge potential.
    
        
            Are the CRM Wars Really Over?
        
        
            
                
                    01 Mar 2012
        
        
            High usage doesn't equal high satisfaction.
    
        
            Sales Collaboration: Can I Get a Little Help Here?
        
        
            
                
                    01 Dec 2011
        
        
            Keeping pace in a changing world.
    
        
            Turbocharging CRM with Good Data
        
        
            
                
                    01 Sep 2011
        
        
            But only one-third of companies are using high-octane information
    
        
            Mobile CRM: The Quiet Explosion
        
        
            
                
                    01 Jun 2011
        
        
            Growth is sparked by the iPad's popularity among businesses and the ability to send actionable insights to sales reps
    
        
            Hiring Reps? Get Them a Digital Research Assistant
        
        
            
                
                    25 Feb 2011
        
        
            Sales intelligence systems help shorten ramp-up time
    
        
            CRM’s Most Underutilized Feature
        
        
            
                
                    03 Jan 2011
        
        
            The industry needs to overcompensate for its tragic misuse of compensation management.
    
        
            Managing to Succeed
        
        
            
                
                    11 Aug 2010
        
        
            Sales reps seem to get most of CRM's attention—but what about their bosses?
    
        
            Has CRM Lost Its Revenue Mojo?
        
        
            
                
                    11 May 2010
        
        
            Innovation is the only thing that can help—and you may be overdue.
    
        
            Avoid the Disaster of 2009  
        
        
            
                
                    10 Feb 2010
        
        
            Learn from your failures to fine-tune lead generation efforts
    
        
            The Integration Advantage
        
        
            
                
                    01 Dec 2009
        
        
            Unifying the sales process and the CRM system is essential.
    
        
            CRM in the Palm of Your Hand
        
        
            
                
                    01 Jul 2009
        
        
            Three factors are combining to (finally) drive interest in mobile CRM.
    
        
            Don’t Confuse Implementation with Adoption
        
        
            
                
                    01 May 2009
        
        
            Just because CRM deployments have spread doesn't mean they've succeeded.
    
        
            2009-Era Sales Needs 2009-Era CRM
        
        
            
                
                    01 Mar 2009
        
        
            CSO Insights' Sales Performance Optimization '09: Barely half of all reps made quota last year. Something has got to change.
    
        
            CRM on the Inside
        
        
            
                
                    01 Oct 2008
        
        
            What your inside sales team knows about selling, and what your field sales force needs to learn.
    
        
            CRM: Your Personal Digital Assistant
        
        
            
                
                    01 Jul 2008
        
        
            New offerings can make your sales reps more productive.
    
        
            The Poker Dynamics of CRM 
        
        
            
                
                    01 Apr 2008
        
        
            CSO Insights' Sales Performance Optimization '08: Today's companies are finding a full house of technology options.
    
        
            No Rest for the Wiki
        
        
            
                
                    01 Jan 2008
        
        
            Don't worry: If you're not wiki-ing yet, you will be soon.
    
        
            Analyzing the Sales Process
        
        
            
                
                    01 Oct 2007
        
        
            We often find that CRM systems give sales managers numbers when what they really want is insight. Is CRM finally ready to demystify sales management?
    
        
            Money Matters
        
        
            
                
                    01 Jul 2007
        
        
            New incentive management solutions deliver top-flight tracking and compensation information to companies and reps alike.
    
        
            Fueling the CRM Engine
        
        
            
                
                    01 Apr 2007
        
        
            CSO Insights' Sales Performance Optimization '07: Sales reps are spinning their wheels waiting for sales knowledge and relevant management tools to be integrated.
    
        
            Nobody Can Stop the Shopping
        
        
            
                
                    01 Jan 2007
        
        
            CRM project teams will continue to purchase technology throughout 2007.
    
        
            Above the Sales Funnel
        
        
            
                
                    01 Nov 2006
        
        
            Increasing sales performance demands that lead generation optimization be top of mind.
    
        
            Invest in CRM Beyond Applications
        
        
            
                
                    01 Sep 2006
        
        
            The right training--not more training--paves the road to success.
    
        
            Demystifying CRM Adoption Rates
        
        
            
                
                    01 Jul 2006
        
        
            CSO Insights' Sales Performance Optimization '06: Four essential facts about end-user performance and buy-in.
    
        
            What Does CRM Really Do to Help Salespeople?
        
        
            
                
                    01 May 2006
        
        
            More than 70 percent of firms show positive results from using CRM systems.
    
        
            It May Cost More Than You Think
        
        
            
                
                    01 Mar 2006
        
        
            Many companies say their CRM system implementations are surpassing their initial time and budget expectations.
    
        
            What's Hot, What's Not, and What's Next
        
        
            
                
                    01 Dec 2005
        
        
            At year end we evaluate the impact of SaaS, Siebel, and knowledge sharing and analytics.
    
        
            Direct Marketing Trends for 2006
        
        
            
                
                    01 Oct 2005
        
        
            More companies are turning to the Web for targeted marketing efforts.
    
        
            Demystifying the ROI of CRM
        
        
            
                
                    01 Aug 2005
        
        
            Know your biggest pain points and determine how damaging they can be to your business if left untreated.
    
        
            A Little Help From Your Friends
        
        
            
                
                    01 Jun 2005
        
        
            A new crop of services firms helps solve data-related frustrations.
    
        
            New Advances in the Hard Side of CRM
        
        
            
                
                    01 Apr 2005
        
        
            Consider replacing your desktop PC with a Tablet PC.
    
        
            Is Social Networking an Overhyped Fad or a Useful Tool?
        
        
            
                
                    21 Jan 2005
        
        
            When put to the test, this sales and marketing application delivers.
    
        
            Who's Who in the How of Sales
        
        
            
                
                    15 Nov 2004
        
        
            Vendors are stepping up to deliver tools that help reps sell.
    
        
            What We're Not Putting Into CRM Systems
        
        
            
                
                    17 Sep 2004
        
        
            Most companies received passing marks...but we discovered six sales-knowledge gaps.
    
        
            The Next CRM Evolution
        
        
            
                
                    02 Aug 2004
        
        
            The problem is that CRM focuses way too much on who and what, and not nearly enough on how.
    
        
            The Bake-at-Home Version of CRM
        
        
            
                
                    01 Jun 2004
        
        
            These executives had a clear understanding of exactly what part of the sales process needed to be improved.
    
        
            What Will Wake You Up at 3:00 A.M.?
        
        
            
                
                    01 Apr 2004
        
        
            Successfully managing CRM initiatives is a difficult job, and it may actually be getting harder.
    
        
            Is CRM Contracting or Expanding?
        
        
            
                
                    02 Feb 2004
        
        
            A case can be made that the CRM market is contracting, but to focus on that trend is to miss a quiet expansion that is also occurring within the CRM world.
    
        
            Turning the CRM Promise into Reality 
        
        
            
                
                    03 Mar 2003
        
        
            Perspectives on changing how the game is played.
    
        
            Companies Face Challenges in Increasing Sales Effectiveness
        
        
            
                
                    22 Oct 2001
        
        
            Jim Dickie takes a look at companies' admitted weaknesses in their sales force policies and procedures and suggests how to change them. 
    
        
            Why Companies Take the CRM Plunge
        
        
            
                
                    05 Sep 2001
        
        
            Despite the risk, the cost, and the time required to implement CRM, companies continue to take the plunge. What motivates them, and what do they hope to get out of it? A new survey provides some insight.
    
        
            Evaluating CRM Solutions: What to Consider 
        
        
            
                
                    07 Jun 2001
        
        
            Many companies are still struggling with how to evaluate CRM solutions. Jim Dickie sheds some light on the criteria firms are using to pick the right products and business partners to support their CRM initiative.
    
        
            Motivating Your Sales Force to Accept CRM
        
        
            
                
                    06 Mar 2001
        
        
            Jim Dickie, managing partner for Insight Technology Group, explains why achieving a smooth transition into CRM means listening to and addressing the various needs of a reluctant sales force.
    
        
            Five Predictions for CRM Sales Tools
        
        
            
                
                    08 Feb 2001
        
        
            Five predictions as to where CRM--and sales automation in particular--are headed in 2001.
    
        
            Great CRM Hinges on Great Business Processes 
        
        
            
                
                    08 Aug 2000
        
        
            Author and researcher Jim Dickie defines four levels of sophistication into which most companies fall, which determines their readiness for successful CRM projects. 
    
        
            Selling CRM Inside Your Company
        
        
            
                
                    17 Jul 2000
        
        
            One of the keys to successfully implementing a CRM project is getting your users to buy into the idea.
    
        
            Dickie: Thorough Evaluation Is the First Step to P
        
        
            
                
                    20 Jun 2000
        
        
            The challenge picking the right CRM solution can seem overwhelming. With dozens of different classes of CRM tools (including opportunity management systems, configurators, marketing automation systems, call center applications and help desk systems) being brought to market by literally hundreds of vendors, how do you decide who to go with?
    
        
            Survey Shows PRM Taking Off
        
        
            
                
                    02 Jun 2000
        
        
            Bob Thompson, president of Front Line Solutions, shares the results of a recent benchmark study on Partner Relationship Management (PRM) initiatives and their current roles in sales strategies.