Zilliant Builds SalesMax Connect on the Salesforce.com Platform

Predictive sales analytics provider Zilliant has announced that its SalesMax Connect product is now available on Salesforce.com's cloud-based app platform.

SalesMax Connect puts SalesMax opportunities, which it terms Customer Insights, into the Salesforce.com Sales Cloud. The product helps salespeople identify cross-selling opportunities as well as reduce churn and increase retention among clients.

SalesMax Connect's value comes from "providing actionable selling guidance, including which customers to call on and what products to talk about," explains Javier Aldrete, Zilliant's senior director of product management. The software takes sales data, including customer information and transaction history, and analyzes it. The resulting algorithms divide customer information into scores of Purchase Patten Profiles, and flag potential opportunities and customers that may be about to leave. SalesMax Connect will then deliver these Customer Insights into the Salesforce Sales Cloud. The intelligence helps focus sales reps' attention on the highest-growth opportunities, with the goal of increasing overall revenue.

SalesMax's software is designed for business-to-business sales. One client is the global sign-making and display supplier Spandex, who says SalesMax "[enables] our sales reps to quickly gain visibility into the health of all customer accounts, spot early signs of defection, and drive revenue growth," explains Jim Rich, director of pricing at Spandex. "We are excited to deploy SalesMax Connect," he announced.

SalesMax Connect joins a growing list of products that are built on the Salesforce Platform. More than 2,000 applications are available on Salesforce.com's AppExchange. "The future of enterprise apps is connected," notes Ron Huddleston, senior vice president of ISV [independent software vendors] and Channel at Salesforce.com. Integration into the Salesforce.com platform will "accelerate [partners'] transformation into customer companies," he posits.

Zilliant's SalesMax was first launched in 2011.

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