ExactTarget Expands Email Marketing Products

Digital marketing provider ExactTarget, a salesforce.com company, has intoduced advanced mobile optimization, predictive content, and a new user interface to its email marketing products.

The expanded innovations across ExactTarget Email will allow marketers to send automated, mobile-optimized email that features personalized content based on predictive analytics.

New Email product tools will include the following:

• Optimized Content: Streamline content with an expanded user interface and suite of workflow tools for collaboration, approval, cloud editing, and content tracking with available integrations to content management systems.
• Data-Driven Customer Intelligence: Manage data in real time with drag-and-drop segmentation, ad hoc customer reporting, campaign performance benchmarking from Return Path, and Gmail Tabs engagement data.
• Predictive Analytics: Create more relevant email using behavioral Web data to enrich, connect, and predict email content.
• Mobile Email: Increase mobile engagement with mobile preview, pre-header text, responsive templates, and device-specific data.

"Email remains a foundation for digital marketing, connecting companies to their customers to build brand loyalty and drive sales," said Bryan Wade, vice president of email products at ExactTarget, in a statement. "ExactTarget is the trusted leader in email, and we are committed to providing the cutting-edge innovations marketers need to create and maintain one-to-one customer relationships throughout the customer journey."

All new email innovations are expected to become generally available later this year.

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