• March 1, 2012
  • By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com

Leadership Changes for Microsoft Dynamics CRM

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After six and a half years as general manager of Microsoft's Dynamics CRM product line, Brad Wilson has transitioned his responsibilities to Dennis Michalis, who officially took over as general manager of the product line January 6. The transition began several months prior to the official announcement.

Wilson, who is credited with helping to establish Microsoft's position as a leader in the CRM space, is currently weighing his career options, according to a Microsoft spokesperson. CRM magazine named him an Influential Leader three years in a row (2006, 2007, and 2008) and again in 2010 for his innovative ideas, achievements, and strong leadership in the CRM market.

In a blog post, Wilson wrote: "It's been so much fun to be a part of this business, to bring a terrific and talented team together, and to help guide Microsoft into a leadership position in the CRM category. As we start 2012, I'm very excited to transition my responsibilities over to Dennis Michalis and to watch him continue to grow and scale the Microsoft Dynamics CRM business."

Michalis comes to Microsoft after a stint as business development lead at Deloitte Touche Tohmatsu. At this point, he does not have any plans to change the regular functioning of the Microsoft Dynamics CRM team. "The team has a pretty strong course already set, putting out a new release every six months," the spokesperson said. "Dennis is just excited to be there leading the team."

Michalis, who has more than 20 years of management experience, will be responsible for setting the long-term business strategy for the Dynamics product line, aligning customers' needs with product plans, and creating and executing marketing strategy, including product positioning, pricing and packaging, developing channels, and driving revenue.

Before working at Deloitte, Michalis was corporate senior vice president at Infor Global Solutions, where he was responsible for the company's enterprise resource planning (ERP) cloud business. He has also held senior management titles at PRG, an angel fund company for start-up and microbusiness ventures in the enterprise technology space; Fujitsu's Glovia International subsidiary, a provider of ERP and supply chain management solutions; and PricewaterhouseCoopers.

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