• May 5, 2020

RollWorks Partners with LinkedIn

RollWorks, a division of NextRoll, has integrated with LinkedIn Marketing Solutions, allowing B2B marketers to launch, optimize, and report on their account-based activities across both platforms.

The integration enables marketers to do the following:

  • Discover new best-fit accounts with RollWorks' Account Suggestions feature to allocate budget across LinkedIn and the open web and automate the process engaging these accounts from within the RollWorks platform;
  • Leverage machine learning to maximize return on marketing spend by prioritizing accounts based on RollWorks' Fit Grade modeling;
  • Target a dynamically synced list of accounts from Salesforce or find and engage additional best-fit accounts using RollWorks' database and automate activation of these newly discovered high-priority accounts on LinkedIn;
  • Gain cross inventory reporting in one place, with combined reporting for advertising campaigns across Web, Facebook, and now LinkedIn.

"The integration with LinkedIn supports RollWorks' commitment to democratizing ABM as it's empowering marketers to launch, manage, optimize, and run account-based advertising campaigns across different channels from multiple systems," said Mike Stocker, vice president of strategic partnerships at RollWorks, in a statement. "We're excited to make ABM approachable and successful for ambitious B2B marketers by delivering a powerful, turnkey ABM solution that can now reach LinkedIn's professional audience at scale."

Blackbaud, a provider of cloud software, piloted RollWorks' integration with LinkedIn.

"We first applied the RollWorks integration with LinkedIn to our LinkedIn Showcase Page for our healthcare market, which was originally intended to serve as a top-of-funnel touchpoint to engage with new contacts across target accounts," said Sam Kuehnle, leader of digital marketing at Blackbaud, in a statement. "When the page was created, it had minimal followers and engagement. Through RollWorks' targeting capabilities with LinkedIn's expansive network, the page gained 1,000 followers from those target accounts in just three months and is showing no signs of slowing down."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Rollworks Introduces Keyword Intent

Rollworks' Keyword Intent provides a multilayered approach to intent data and in-market signals. 

RollWorks Integrates with Outreach 

RollWorks' integration with Outreach helps companies prioritize engagement with prospects.

RollWorks Partners with Bombora, G2, KickFire

Partnerships provide multidimensional intent signals and power RollWorks' ability to provide improved company match rates.

KickFire and RollWorks Partner

KickFire and RollWorks together are providing enhanced account identification and B2B first-party intent data.

Sprinklr Integrates with ServiceNow

Sprinklr enables ServiceNow CSM users to access and respond to customers on social and messaging channels.  

RollWorks Partners with Bombora for Account Intent

Marketers can now combine RollWorks' Account Fit with Account Intent to prioritize the right accounts for outreach.

RollWorks Integrates with HubSpot and Unveils Service Packages

RollWorks' Account-Based Platform now offers bi-directional HubSpot integration.

Buyer's Guide Companies Mentioned