November 18, 2015

TapInfluence Launches the TapExchange Influencer Marketplace

TapInfluence, a provider of influencer marketing automation software, today launched TapExchange, a proprietary influencer marketplace of more than 30,000 opt-in, vetted, and experienced digital influencers who create content across blogs, Instagram, Facebook, Twitter, Vine, YouTube, and Pinterest.

Through TapExchange, which reaches more than 2.1 billion consumers worldwide, companies can target precise audiences by vertical interests and demographic characteristics.

"With TapExchange, brands can rest easy knowing that our influencers are vetted, opt-in, reliable, and highly qualified, resulting in an average acceptance rate of 80 percent for brand campaigns, compared to the industry norm of less than 20 percent," said Promise Phelon, CEO of TapInfluence, in a statement. "With the rise of ad blocking, digital media buys are moving more towards influencer marketing on a daily basis, and TapExchange meets that demand for influencer‘inventory as our marketplace has grown 500 percent year over year."

TapExchange empowers companies to identify and mobilize influencers that not only match their needs, but also closely align with their audience's interests. Companies can work with influencers who are deeply committed to a given vertical, while being staunch advocates for the quality of content they deliver to their fans and followers. TapExchange's marriage of influencer profile data, influencer cost per engagement performance data, and audience data, such as age, location, gender, and household income, helps companies reach the right consumers, with the right content, at the right time.