• September 21, 2015

TapInfluence Releases TapFusion Influencer Marketing Automation.

TapInfluence has launched TapFusion, an influencer marketing automation platform that allows marketers  to automate the process of identifying, distributing, and measuring high-value influencer marketing campaigns through a single software platform. TapFusion delivers end-to-end software that’s scalable and fully measurable based on key performance metrics by content, platform, and influencer.

"The noise created by banner ads has made consumers difficult to reach," said Promise Phelon, TapInfluence's CEO, in a statement. "TapFusion is a direct response to the market's need for an effective, scalable, and predictable alternative to digital ads and other poor-performing marketing channels. Influencer marketing has proven to be a more effective way to create purchase intent with consumers, and by automating the entire process, w'’ve just given brands and agencies a simple, unified way to scale revenue impact."

Key capabilities of TapFusion's Influencer Marketing Automation include the following:

  • Influencer Recruitment: Ability to access and mobilize TapInfluence’s marketplace, which includes registered and vetted influencers as well as millions of social profiles with billions in consumer reach across trusted social channels.
  • Influencer Selection: Access to a proprietary, algorithmic engine that lets marketers identify relevant influencers based on intended audience, desired performance, and cost parameters.
  • Workflow Automation: Ability to build, execute, and report on influencer programs in hours.
  • Optimized Distribution: Ability to reach consumers through a premium influencer distribution channel and exclusive inventory.
  • Analytics: Access to real-time, multichannel tracking across blogs, Vine, Pinterest, Instagram, YouTube, Facebook, Twitter, and other social channels.

"Trust is the currency of brand and agencies today, and consumers don’t trust advertising. Brands are wasting billions on ads that are blocked or unseen by humans. Yet they will live or die by their ability to reach consumers, who today love social media and trust strangers more than brands," Phelon said. "TapFusion is the way for brands to drive purchase intent. The platform makes it possible to reach social consumers who rely on peer reviews and social media to inform the majority of all purchasing decisions, at scale. We heard marketers and agencies' complaints that influencer marketing was too manual, too costly, and too unmeasurable to be the bedrock of their strategies. We heard the frustrations they faced with point solutions that purported that identifying influencers alone was influencer marketing. TapFusion allows any brand to unlock the ‘trinity of trust’ between consumers, brands, and influencer with authenticity that breeds brand credibility. We're bringing back authentic communication, restoring brand credibility with consumers through trusted voices, and enabling simple natural engagement."

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