Radius Connect Launches on Salesforce1

Radius, a business-to-business predictive marketing software company, has launched Radius Connect on Salesforce1, empowering sales reps to access customer insights from the Radius Business Graph, a collection of more than 50 billion dynamic signals on every U.S. business.

Sales organizations that have both Radius Connect and Salesforce1 will gain one mobile view of customer signals, such as location, size, contact information, revenue, and social media activities.

"We have essentially created today's most impactful sales asset: customer insights necessary to win in every prospect conversation," said Arup Banerjee, senior vice president of product management at Radius, in a statement. "Radius Connect arms sales with the information necessary to customize and personalize every customer outreach, and every sales rep, whether in the office or not, can have immediate access through their mobile devices."

Radius Connect is a sales research tool that automatically delivers accurate data and rich insights. It lives where sales already works, on Salesforce desktop and now on the Salesforce1 Mobile App. Through the connection with Salesforce1, this tool is immediately accessible through mobile devices within Salesforce account, opportunity, and lead objects.

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