3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19
Now is the time to harness all the tools of customer engagement
How Can We Listen to Customers When No One Is Talking?
Response rates are down, but don't throw in the towel!
When Designing Customer Engagement Programs, Remember: Style Matters
Interfaces should be simple and intuitive, but also visually appealing
Is Your Business Tapping into All Available Data Sources?
Acquisition, automation, and augmentation can help overcome data management challenges
Video and LinkedIn: A Match Made In Business Heaven
Here's some advice from a not-quite video pro
CRM’s Critical Role in Successful Digital Transformation
Putting customers at the center of your digital efforts involves sound CRM processes
Let Hope, Not Hype, Be Our Guide in 2020
A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.
How AI Is Impacting CRM (Already)
More customer data leads to smarter AI, and the sky's the limit
Is Net Promoter Score Right for You?
Loyalty and CX are not the same thing
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
Where Systems of Record Will Go from Here
They're continually evolving, not going away
Making Sense of the Acronym-Laden Industry
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
6 Steps for Creating and Leveraging a Digital Assessment
Here's how to ready your organization for digital leadership
Customer Engagement Has a New Destination: the Digital Hotel
Branded social communities can be re-imagined as rooms hosting private meetings, public seminars, and places to socialize
Data Is Useless (at Least on Its Own)
Marketers should view data as just one ingredient in a successful recipe
The GDPR Needs to Have Its Teeth Sharpened
To not follow through on the enforcement side does everyone a disservice
Storytelling in Business: Art, Science, Necessity
You have to make customers connect with you in a personal way
5 Building Blocks for Digital Transformation
Keeping up in these areas lowers your company's risk of being disrupted
Is Customer Service Ready for the Nonstop Chatter of Messaging Apps?
When the going gets weird, the weird turn pro
It’s Time to Deploy, not Dabble with, Social CRM
Don't miss out on engaging with customers in a meaningful way