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Social CRM > Columns/Departments

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

How Can We Listen to Customers When No One Is Talking?

Response rates are down, but don't throw in the towel!

When Designing Customer Engagement Programs, Remember: Style Matters

Interfaces should be simple and intuitive, but also visually appealing

Is Your Business Tapping into All Available Data Sources?

Acquisition, automation, and augmentation can help overcome data management challenges

Video and LinkedIn: A Match Made In Business Heaven

Here's some advice from a not-quite video pro

CRM’s Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes

Let Hope, Not Hype, Be Our Guide in 2020

A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.

How AI Is Impacting CRM (Already)

More customer data leads to smarter AI, and the sky's the limit

Is Net Promoter Score Right for You?

Loyalty and CX are not the same thing

Is Your CRM as Intelligent as It Should Be?

CRM platforms must capture and organize ever-increasing amounts of data, and AI can help

Where Systems of Record Will Go from Here

They're continually evolving, not going away

Making Sense of the Acronym-Laden Industry

Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.

6 Steps for Creating and Leveraging a Digital Assessment

Here's how to ready your organization for digital leadership

Customer Engagement Has a New Destination: the Digital Hotel

Branded social communities can be re-imagined as rooms hosting private meetings, public seminars, and places to socialize

Data Is Useless (at Least on Its Own)

Marketers should view data as just one ingredient in a successful recipe

The GDPR Needs to Have Its Teeth Sharpened

To not follow through on the enforcement side does everyone a disservice

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Is Customer Service Ready for the Nonstop Chatter of Messaging Apps?

When the going gets weird, the weird turn pro

It’s Time to Deploy, not Dabble with, Social CRM

Don't miss out on engaging with customers in a meaningful way