Data Is Useless (at Least on Its Own)

Marketers should view data as just one ingredient in a successful recipe

Customer Engagement Has a New Destination: the Digital Hotel

Branded social communities can be re-imagined as rooms hosting private meetings, public seminars, and places to socialize

The GDPR Needs to Have Its Teeth Sharpened

To not follow through on the enforcement side does everyone a disservice

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Is Customer Service Ready for the Nonstop Chatter of Messaging Apps?

When the going gets weird, the weird turn pro

It’s Time to Deploy, not Dabble with, Social CRM

Don't miss out on engaging with customers in a meaningful way

CRM’s Unexpected Science

When synergy makes a difference

How Do You Listen to Your Customers?

You need a listening architecture to get the most from customer insights

With B2B Marketing, It’s Back to the Basics

Time to kill your martech stack—or at least simplify your approach

To Engage Customers, Your UI Design Needs These 6 Qualities

It's about giving customers what they want in the most frictionless way possible without breaking the bank

CRM Is Making a Difference

In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more

5 Reasons Why Branded Communities Are Your Best Lead-Nurturing Platform

You can invite who you want, and you control the information these communities yield

3 Ways to Put the Human Element into Customer Experience

Recognizing and celebrating our collective humanity is more than a lofty goal—it's good business.

Your Customer Data Is Limitless, and So Is Its Value

Your company can either navigate the digital deluge, or be swamped by it.

Some Big Numbers for Small Businesses to Embrace in 2018

Keep these eye-popping stats in mind when charting your course for the coming year.

The Influence of So-Called Influencers Can’t Be Denied

Considering that word of mouth is still the best way to gain new business, influencer marketing makes a lot of sense—and cents

Tapping the Switching Economy

Three tips for keeping customers from straying.

Social CRM in Action

Businesses discover the value of social communities.

The 4 Core Components of CRM

It's time to make knowledge one of the essential components of a successful CRM strategy.