Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

SmartCommerce and Resonate Partner

SmartCommerce clients can now unlock deep insights on their e-commerce audiences and performance through Resonate's consumer intelligence.

MiQ and Ibotta Partner

MiQ and Ibotta partnership will advance programmatic advertising for the CPG industry.

Talkdesk Launches Flexible Shopping Solution

Talkdesk Flexible Shopping helps retailers and manufacturers ready their contact centers for new ways of shopping.

NielsenIQ Launches Byzzer

NielsenIQ's Byzzer provides retail analytics for small CPG companies.

Crisp Joins NielsenIQ Connect Partner Network

As a member of the NielsenIQ Connect Partner Network, Crisp empowers food and beverage companies with access to more customer and operational data.

IRI Acquires Intelligent Shopper Solutions (ISS) from Kognitiv

The ISS acquisition expands IRI's loyalty solutions capabilities for retailers.

Cuddle Joins Nielsen Connect Partner Network

The partnership combines Cuddle's analytics with Nielsen's insights into market data.

Bedrock Analytics Launches Free Trial Powered by Nielsen CPG Data

Bedrock's 45-day trial includes free access to Nielsen scan data from 50 key product categories.

Como and Revel Systems Partner on Como Essentials Loyalty Solution

Como Essentials allows small and mid-sized businesses to leverage premier customer engagement tools for retention.

PlumSlice Labs Partners with Cloudinary

Companies partner for end-to-end product experience and media asset management.

Oracle Retail Consumer Insights Launches

With Oracle Retail Consumer Insights, first-party data will help retailers identify prospective customers who share similar tastes to best existing buyers.

Frontdesk Rebrands as True Lark

The provider of conversational AI solutions for the beauty, health, and wellness market takes flight with new branding.

Blackbird Launches Cannabis Industry-Specific CRM Platform

The new Blackbird platform combines Baker CRM and Blackbird e-commerce.

Signals Analytics Joins the Nielsen Connect Partner Network

Signals Analytics' and Nielsen's collaboration brings connected market insights to the consumer goods sector.

Bedrock Analytics Joins Nielsen Connect Partner Network

The move enables CPG companies to integrate Nielsen's retail data with Bedrock's analytics platform.

Koupon Media and Punchh Partner on Loyalty Marketing Solution

The partnership between Punchh and Koupon will help convenience store retailers deliver a data-backed, omnichannel loyalty experience to shoppers.

Salesforce Launches CRM Cloud Solutions for Manufacturing and Consumer Goods

Manufacturing Cloud and Consumer Goods Cloud are parts of the Salesforce Customer 360 Platform.

HGS Unveils HGS Digital

HGS Digital will provide a suite of digital offerings based on data, automation, cloud solutions, and HGS' DigiCX platform.

NCS Adds AI to Its Sales Performance Metrics and Services

NCS's platform innovations include audience targeting flexibility, campaign measurement agility, scale, and faster insights for marketers.

GK Software and TruRating Partner on Customer Feedback Offering

The joint offerring will provide intelligent customer feedback for retailers.