SmartCommerce Acquires Myxx
SmartCommerce is expanding its e-commerce capabilities for CPG companies with its Myxx acquisition.
Tech Mahindra and XY Retail Partner
Tech Mahindra's partnership with XY Retail will help enhance omnichannel customer experience with integrated data insights, cloud, and AI capabilities.
AdAdapted Partners with WeStock
Small CPG suppliers can use AdAdapted and WeStock tools together to reach customers and win retail distribution.
AdAdapted and Flipp Partner
AdAdapted and Flipp partner to help CPG companies land products on consumers' digital shopping lists.
IRI Partners with Epsilon
IRI taps into Epsilon's Clean Room and CoreID for added insights.
IRI Partners with LiveRamp
IRI and LiveRamp forge expanded data collaboration partnership for improved targeting, analytics, and measurement.
Scanbuy Partners with Diveplane on ExtendedAudiences
Scanbuy ExtendedAudiences provides act-alike audience extensions for CPG marketers.
AdAdapted Launches Shoppable Video Ads
AdAdapted Shoppable Video Ads let companies message consumers with short-form video ads so they can add products directly to their digital carts.
Perfect Unveils AI Personality Finder
Perfect's AI Personality Finder lets beauty and fashion companies provide recommendations tailored to consumers' unique personality traits.
NielsenIQ Acquires CGA
With its CGA acquisition, NielsenIQ can now offer a complete view of the on- and off-premises alcohol market.
NielsenIQ Launches Activate, a Retail Media Solution
NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams.
Exchange Solutions and Fiserv Partner on Loyalty and Engagement
Partnership pairs Exchange Solutions' loyalty products with Fiserv's payments technology.
NielsenIQ Partners with Fetch Rewards
NielsenIQ is expanding its Omnishopper panel with mobile consumer rewards data from Fetch Rewards.
Gupshup Acquires AskSid
The AskSid acquisition strengthens Gupshup's AI-powered conversational solutions for e-commerce, retail, and CPG.
Neustar Partners with Catalina
Catalina's real-time shopper intelligence is being combined with Neustar's Optimizer platform to deliver marketing insights for CPG companies.
Snowflake Launches Retail Data Cloud
Snowflake's Retail Data Cloud brings all CPG industry data sources together.
Intelligence Node Launches Digital Shelf Analytics
Retail analytics firm Intelligence Node has launched the artificial intelligence-led Digital Shelf platform to expand its e-commerce capabilities.
Sundial Launches Transact and Custom
Sundial Transact is a consumer transaction data solution, and Sundial Custom is a no-code query and analysis tool.
GfK, Dstillery Launch CPG Shopper Segments
Expanded Dstillery and Gfk partnership leads to new audience segments based on rich behavioral data.
AdAdapted Adds Add-to-Cart Capabilities to Direct
AdAdapted Direct's new feature extends marketers ability to drive shoppers towards purchases by adding branded products directly to digital carts.