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Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

SmartCommerce Acquires Myxx

SmartCommerce is expanding its e-commerce capabilities for CPG companies with its Myxx acquisition.

Tech Mahindra and XY Retail Partner

Tech Mahindra's partnership with XY Retail will help enhance omnichannel customer experience with integrated data insights, cloud, and AI capabilities.

AdAdapted Partners with WeStock

Small CPG suppliers can use AdAdapted and WeStock tools together to reach customers and win retail distribution.

AdAdapted and Flipp Partner

AdAdapted and Flipp partner to help CPG companies land products on consumers' digital shopping lists.

IRI Partners with Epsilon

IRI taps into Epsilon's Clean Room and CoreID for added insights.

IRI Partners with LiveRamp

IRI and LiveRamp forge expanded data collaboration partnership for improved targeting, analytics, and measurement.

Scanbuy Partners with Diveplane on ExtendedAudiences

Scanbuy ExtendedAudiences provides act-alike audience extensions for CPG marketers.

AdAdapted Launches Shoppable Video Ads

AdAdapted Shoppable Video Ads let companies message consumers with short-form video ads so they can add products directly to their digital carts.

Perfect Unveils AI Personality Finder

Perfect's AI Personality Finder lets beauty and fashion companies provide recommendations tailored to consumers' unique personality traits.

NielsenIQ Acquires CGA

With its CGA acquisition, NielsenIQ can now offer a complete view of the on- and off-premises alcohol market.

NielsenIQ Launches Activate, a Retail Media Solution

NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams.

Exchange Solutions and Fiserv Partner on Loyalty and Engagement

Partnership pairs Exchange Solutions' loyalty products with Fiserv's payments technology.

NielsenIQ Partners with Fetch Rewards

NielsenIQ is expanding its Omnishopper panel with mobile consumer rewards data from Fetch Rewards.

Gupshup Acquires AskSid

The AskSid acquisition strengthens Gupshup's AI-powered conversational solutions for e-commerce, retail, and CPG.

Neustar Partners with Catalina

Catalina's real-time shopper intelligence is being combined with Neustar's Optimizer platform to deliver marketing insights for CPG companies.

Snowflake Launches Retail Data Cloud

Snowflake's Retail Data Cloud brings all CPG industry data sources together.

Intelligence Node Launches Digital Shelf Analytics

Retail analytics firm Intelligence Node has launched the artificial intelligence-led Digital Shelf platform to expand its e-commerce capabilities.

Sundial Launches Transact and Custom

Sundial Transact is a consumer transaction data solution, and Sundial Custom is a no-code query and analysis tool.

GfK, Dstillery Launch CPG Shopper Segments

Expanded Dstillery and Gfk partnership leads to new audience segments based on rich behavioral data.

AdAdapted Adds Add-to-Cart Capabilities to Direct

AdAdapted Direct's new feature extends marketers ability to drive shoppers towards purchases by adding branded products directly to digital carts.