Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

IRI ProScores Is Now Available Through Experian

IRI's expanded relationship with Experian provides TV organizations additional data availability for targeting and activation.

AdAdapted Partners with Comscore

AdAdapted leverages Comscore to help alcohol advertisers ensure they are complying with minimum age requirements.

Fractal Launches Asper.aiĀ 

Fractal's Asper.ai is an interconnected AI platform for consumer goods, manufacturing, and retail.

Teads Partners with Crisp

Together Teads and Crisp will combine digital omnichannel media with shelf availability data for CPG marketers.

Crisp Integrates with Promomash

Crisp and Promomash integration provides trade spend performance and analysis.

IRI Expands Retail Channels in IRI Lift

IRI is adding omnichannel sales data to its IRI Lift solution to improve sales volume projections.

Paytronix and Flybuy Team Up

Flybuy integrates with Paytronix to create a location-based loyalty and pickup solution.

SmartCommerce Acquires Myxx

SmartCommerce is expanding its e-commerce capabilities for CPG companies with its Myxx acquisition.

Tech Mahindra and XY Retail Partner

Tech Mahindra's partnership with XY Retail will help enhance omnichannel customer experience with integrated data insights, cloud, and AI capabilities.

AdAdapted Partners with WeStock

Small CPG suppliers can use AdAdapted and WeStock tools together to reach customers and win retail distribution.

AdAdapted and Flipp Partner

AdAdapted and Flipp partner to help CPG companies land products on consumers' digital shopping lists.

IRI Partners with Epsilon

IRI taps into Epsilon's Clean Room and CoreID for added insights.

IRI Partners with LiveRamp

IRI and LiveRamp forge expanded data collaboration partnership for improved targeting, analytics, and measurement.

Scanbuy Partners with Diveplane on ExtendedAudiences

Scanbuy ExtendedAudiences provides act-alike audience extensions for CPG marketers.

AdAdapted Launches Shoppable Video Ads

AdAdapted Shoppable Video Ads let companies message consumers with short-form video ads so they can add products directly to their digital carts.

Perfect Unveils AI Personality Finder

Perfect's AI Personality Finder lets beauty and fashion companies provide recommendations tailored to consumers' unique personality traits.

NielsenIQ Acquires CGA

With its CGA acquisition, NielsenIQ can now offer a complete view of the on- and off-premises alcohol market.

NielsenIQ Launches Activate, a Retail Media Solution

NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams.

Exchange Solutions and Fiserv Partner on Loyalty and Engagement

Partnership pairs Exchange Solutions' loyalty products with Fiserv's payments technology.

NielsenIQ Partners with Fetch Rewards

NielsenIQ is expanding its Omnishopper panel with mobile consumer rewards data from Fetch Rewards.