Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Salesforce Adds to Consumer Goods Cloud

New Salesforce capabilities bring unified data and AI insights to Consumer Goods Cloud.

Standard AI Debuts Vision Analytics Platform for Retail

Standard AI's Vision Analytics provides retailers with insight into shoppers' in-store behaviors.

Standard AI Debuts Vision Analytics Platform for Retail

Standard AI's Vision Analytics provides retailers with insight into shoppers' in-store behaviors.

Insite AI Launches Shopper AI

Insite AI's Shopper AI delivers shopper behavior insights powered by predictive analytics and generative AI.

dunnhumby and Placer.ai Partnerfor Door-to-Purchase Customer Journey Insights

Partnership combines in-store and out-of-store customer journey insights for retailers and CPG suppliers.

SymphonyAI Partners with Microsoft for Connected Retail

Robust collaboration extends to SymphonyAI Retail Copilots on Microsoft Azure.

Otter and PDI Join Forces

Otter and PDI Technologies have partnered to help convenience stores maximize digital, mobile, and delivery channels.

MiQ Launches Consumer Link

MiQ's Consumer Link provides CPG marketers information on 90 percent of U.S. households.

Paytronix Integrates with mParticle

Integration enables retailers to stream loyalty, messaging engagement, and ordering data from Paytronix to mParticle.

Birdzi and LOC Software Integrate

Birdzi's integration with LOC Software aims to improve digital couponing and loyalty for the grocery industry.

NielsenIQ Partners with Pacvue

Pacvue adds a direct link between retail media and the omnichannel market.

IRI ProScores Is Now Available Through Experian

IRI's expanded relationship with Experian provides TV organizations additional data availability for targeting and activation.

AdAdapted Partners with Comscore

AdAdapted leverages Comscore to help alcohol advertisers ensure they are complying with minimum age requirements.

Fractal Launches Asper.ai 

Fractal's Asper.ai is an interconnected AI platform for consumer goods, manufacturing, and retail.

Teads Partners with Crisp

Together Teads and Crisp will combine digital omnichannel media with shelf availability data for CPG marketers.

Crisp Integrates with Promomash

Crisp and Promomash integration provides trade spend performance and analysis.

IRI Expands Retail Channels in IRI Lift

IRI is adding omnichannel sales data to its IRI Lift solution to improve sales volume projections.

Paytronix and Flybuy Team Up

Flybuy integrates with Paytronix to create a location-based loyalty and pickup solution.

SmartCommerce Acquires Myxx

SmartCommerce is expanding its e-commerce capabilities for CPG companies with its Myxx acquisition.

Tech Mahindra and XY Retail Partner

Tech Mahindra's partnership with XY Retail will help enhance omnichannel customer experience with integrated data insights, cloud, and AI capabilities.