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Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Apptile Launches Face AI Technology for Mobile Shopping

Apptile's Face AI analyzes facial features to recommend beauty and skin care products.

SymphonyAI Partners with Microsoft Azure Open AI Service

Symphony's retail AI solutions integrate with Microsoft Azure OpenAI service.

SAP Unveils Loyalty and AI Assistant Capabilities

SAP's new loyalty management solution can provide experiential journeys and personalized, real-time offers.

Paytronix Debuts Generative AI Assistant

With Paytronix Assistant, companies can access data and personalized recommendations to plan campaigns, build reports and analytics, or find help desk information.

Birdzi Partners with Armeta Analytics

partnership simplifies the onboarding process for Birdzi's retail customers with data services by Armeta.

Birdzi Launches VISPER Live for Shopper Outreach

Birdzi's VISPER Live helps supermarkets tailor outreach to unique customer segments.

Salesforce Adds to Consumer Goods Cloud

New Salesforce capabilities bring unified data and AI insights to Consumer Goods Cloud.

Standard AI Debuts Vision Analytics Platform for Retail

Standard AI's Vision Analytics provides retailers with insight into shoppers' in-store behaviors.

Standard AI Debuts Vision Analytics Platform for Retail

Standard AI's Vision Analytics provides retailers with insight into shoppers' in-store behaviors.

Insite AI Launches Shopper AI

Insite AI's Shopper AI delivers shopper behavior insights powered by predictive analytics and generative AI.

dunnhumby and Placer.ai Partnerfor Door-to-Purchase Customer Journey Insights

Partnership combines in-store and out-of-store customer journey insights for retailers and CPG suppliers.

SymphonyAI Partners with Microsoft for Connected Retail

Robust collaboration extends to SymphonyAI Retail Copilots on Microsoft Azure.

Otter and PDI Join Forces

Otter and PDI Technologies have partnered to help convenience stores maximize digital, mobile, and delivery channels.

MiQ Launches Consumer Link

MiQ's Consumer Link provides CPG marketers information on 90 percent of U.S. households.

Paytronix Integrates with mParticle

Integration enables retailers to stream loyalty, messaging engagement, and ordering data from Paytronix to mParticle.

Birdzi and LOC Software Integrate

Birdzi's integration with LOC Software aims to improve digital couponing and loyalty for the grocery industry.

NielsenIQ Partners with Pacvue

Pacvue adds a direct link between retail media and the omnichannel market.

IRI ProScores Is Now Available Through Experian

IRI's expanded relationship with Experian provides TV organizations additional data availability for targeting and activation.

AdAdapted Partners with Comscore

AdAdapted leverages Comscore to help alcohol advertisers ensure they are complying with minimum age requirements.

Fractal Launches Asper.ai 

Fractal's Asper.ai is an interconnected AI platform for consumer goods, manufacturing, and retail.