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Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Koupon Media and Punchh Partner on Loyalty Marketing Solution

The partnership between Punchh and Koupon will help convenience store retailers deliver a data-backed, omnichannel loyalty experience to shoppers.

Salesforce Launches CRM Cloud Solutions for Manufacturing and Consumer Goods

Manufacturing Cloud and Consumer Goods Cloud are parts of the Salesforce Customer 360 Platform.

HGS Unveils HGS Digital

HGS Digital will provide a suite of digital offerings based on data, automation, cloud solutions, and HGS' DigiCX platform.

NCS Adds AI to Its Sales Performance Metrics and Services

NCS's platform innovations include audience targeting flexibility, campaign measurement agility, scale, and faster insights for marketers.

GK Software and TruRating Partner on Customer Feedback Offering

The joint offerring will provide intelligent customer feedback for retailers.

Qubit Launches Marketing Personalization Solutions for Beauty, Fashion, and Luxury Brands

New industry solutions help key verticals personalize shopping experiences for customers.

The Value of CRM Integration for SMBs (Video)

SMB Group Partner & Co-founder Laurie McCabe discusses the importance of integrating cloud CRM solutions with other applications for SMBs undergoing digital transformation in this clip from CRM Evolution 2018.

Mobile Has Made UX More Important than Marketing (Video)

Altimeter futurist and principal analyst Brian Solis explains why thinking and design need to change with the shift to mobile in this clip from his keynote at CRM Evolution 2018.

How to Align CX and Design (Video)

Altimeter futurist and principal analyst Brian Solis discusses customer experience and design in this clip from his keynote at CRM Evolution 2018.

Accenture and Google Cloud Launch Accenture Google Cloud Business Group

Accenture Google Cloud Business Group will help develop intelligent business solutions and transform customer experiences.

VIDEO: What is the Right Mix of People, Process, and Tech in a Sound CRM Strategy?

ISM, Inc. President Barton Goldenberg breaks down the mix of people, process, and technology in a sound long-term customer engagement strategy in this clip from CRM evolution 2018.

VIDEO: Why Are Some Businesses Managing Digital Transformation Better Than Others?

ISM, Inc. President Barton Goldenberg discusses how and why some businesses have met the challenges of digital transformation better than others in this clip from CRM evolution 2018.

VIDEO: How Clearly Do You Know Your Customer?

ISM, Inc. President Barton Goldenberg explains the importance of having a clear understanding of who your customer is to effective CRM in this clip from CRM evolution 2018.

Research Now Partners with Lucros Partners for Shopper Intelligence

Shopper Intelligence will make its U.S. debut following the partnership.

Lotame Partners with Kantar Shopcom

The partnership provides advertisers with data on combined CPG audience segments

Salesforce.com Unveils Updated Customer Service Platform on Its Salesforce Tour in NYC (Video Interview)

President and Vice Chairman Keith Block touts improvements to analytics, app-building, and customer-engagement capabilities. Plus, an exclusive video interview with Stephanie Buscemi, senior vice president of Salesforce.com's Analytics Cloud

Sapphire Now: Combining Technology and Strategy to Achieve Simplicity

Speed of SAP HANA is one route to better customer and employee experiences.

Curalate Extends Its Visual Analytics Platform to Tumblr

Curalate's solution derives insight from the 75 percent of Tumblr posts that contain no text.

Salesforce.com Realigns Around Six Industries

Salesforce's new industries strategy will focus on delivering solutions for key verticals.

Will SAP Make Companies More "User-Centric?"

At global news event, SAP debuts its high-speed Business Suite.